Brand Xternalities
How airlines used social media innovatively to battle the ashcloud crisis [from Mashable]
April 22, 2010
by Shashank Nigam
Brand Xpression
Five steps to Customer Service Excellence for United Airlines (with real-life case study)
March 09, 2010
Chris Brogan tweets, JetBlue replies. Kevin Smith is upset. Southwest VP calls him. The common man speaks. The airline brand listens.
February 14, 2010
Cathay Pacific reveals the faces behind the brand, in an interactive way
July 27, 2009
Brand eXecution
Three lessons in customer service for airline brands, from Ron Kaufman
June 11, 2009
Brand X-Factor
Three reasons why JetBlue’s new Terminal 5 at JFK can do wonders for the brand
April 21, 2009
United Airlines shows how NOT to “fly the friendly skies”. A very sad incident.
April 14, 2009
United Airlines brand may go for a spin as customer feedback line is terminated
February 11, 2009
Brand Xperience
Letter of Apology to the flying public, from flight attendants
August 15, 2008
Air New Zealand’s in-flight concierge has all the answers in the air
July 25, 2008
No, thanks