Low-cost carrier Archives - SimpliFlying - Making Airlines Remarkable

Engagement

For successfully leading SpiceJet’s launch of the Bombardier Q400 via social media, Pooja Dua is the SimpliFlying Hero for January 2012

January 31, 2012

by Shubhodeep Pal

Engagement

How Mango Airlines has Succeeded in Customer Engagement – Interview with CEO Nico Bezuidenhout

July 20, 2011

by SimpliFlying

Commentary

Singapore Girl – you’re a cheap way to fly…or are you? Making the low cost Singapore Airlines brand work

May 31, 2011

by Shashank Nigam

Brand Xpectation

Re-birth of the Virgin Blue brand – will it work?

August 02, 2010

by Shashank Nigam

Brand Xtensibility

The “Jetstar-isation” of Qantas is not over yet. Is the LCC taking over the legacy parent brand?

February 22, 2010

by Shashank Nigam

Brand Xtensibility

Australia’s Qantas Airways – the world’s most agile airline brand?

February 18, 2010

by Shashank Nigam

Brand Xternalities

Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)

August 17, 2009

by Shashank Nigam

Announcements

Keynote on how budget airlines can use social media for branding – Video from LCC Americas Summit 2009

July 26, 2009

by Shashank Nigam

Ancillary Revenues

The Southwest Effect in Ireland? Does the RyanAir brand come close?

June 11, 2009

by Shashank Nigam

Interviews

CEO reveals what makes SpiceJet a leading airline in India in a frank interview

April 01, 2009

by Shashank Nigam

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