Lufthansa Archives - SimpliFlying - Making Airlines Remarkable

Sustainability

Lufthansa Group introduces ‘green fares.’ Is this the right way forward?

August 02, 2022

by Dirk Singer

Climate Change

Frequent Flyer Taxes vs. “Green” Loyalty Programmes – What is the Future of Sustainable Travel?

November 24, 2021

by SimpliFlying

Airline Marketing Monthly

Wizz Air’s latest campaign tries to use the climate change movement to sell seats

December 10, 2019

by Dirk Singer

Airline Marketing Monthly

How Lufthansa is using YouTubers to review shopping products

September 25, 2019

by Dirk Singer

Case Studies

A year in review – who made the cover of Airline Marketing Monthly?

November 23, 2018

by Dirk Singer

Brand Xpression

How Lufthansa scored an own goal with its World Cup advertisement

June 15, 2018

by Dirk Singer

Brand Xpectation

The new Lufthansa brand: Two things the airline did well, when launching #LufthansaBlue

February 12, 2018

by Shashank Nigam

Insights

[Interview] The Present and Future of VR — Alexandra Zaddach, Head of Product Marketing, Samsung Germany

July 14, 2016

by Shubhodeep Pal

Announcements

Airline Winners at SimpliFlying Awards 2015 for Excellence in Social Media

October 21, 2015

by SimpliFlying

Announcements

Announcing Top 3 Airlines of SimpliFlying Awards 2015

October 01, 2015

by SimpliFlying

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