Singapore Airlines Archives - Page 3 of 6 - SimpliFlying

Brand X-Factor

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

January 28, 2011

by Shashank Nigam

Brand X-Factor

How brands like Singapore Airlines and Emirates win your heart? It’s in the eyes…

November 30, 2010

by Shashank Nigam

Ancillary Revenues

With airline ancillary revenues jumping to $13bn, serious questions lie ahead for airline brands

September 20, 2010

by Shashank Nigam

Brand Xtensibility

Australia’s Qantas Airways – the world’s most agile airline brand?

February 18, 2010

by Shashank Nigam

Brand X-Factor

I’d happily pay extra to an airline to treat me like a VIP. Would you?

January 18, 2010

by Shashank Nigam

Brand eXecution

To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet

November 09, 2009

by Shashank Nigam

Brand Xtensibility

Singapore Airlines – Time for re-branding?

October 08, 2009

by Shashank Nigam

Brand eXecution

Three lessons in airline branding from Singapore Airlines, Virgin Atlantic and Delta

September 18, 2009

by Shashank Nigam

Brand Xternalities

Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)

August 17, 2009

by Shashank Nigam

Brand eXecution

Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle?

August 05, 2009

by Shashank Nigam

Sign up to be the first to know aboutour reports, updates, and more!