Singapore Airlines

Brand eXecution

Singapore Airlines’ impasse with Flight Center – and what it means for the brand

May 22, 2009

by Shashank Nigam

Brand eXecution

Why time is running out for the Singapore Airlines brand to get into Web 2.0

May 08, 2009

by Shashank Nigam

Brand eXecution

How Singapore Airlines converts the biggest critics into its strongest brand advocates

May 07, 2009

by Shashank Nigam

Commentary

Airline branding book review: Flying high in a competitive industry – secrets of the world’s leading airline (SIA)

May 04, 2009

by Shashank Nigam

Announcements

Tweepitition launched for aviation geeks. Win 5 autographed books on Singapore Airlines and a 4GB iPod!

May 03, 2009

by Shashank Nigam

Ancillary Revenues

Ancillary revenue: A boon or a bane for the airline brand?

March 16, 2009

by Shashank Nigam

Brand Xtensibility

Cultural sensitivity is the key to building sustainable airline brands

February 02, 2009

by Shashank Nigam

Brand Xperience

Which airline serves the best food in-flight?

December 22, 2008

by Shashank Nigam

Brand eXecution

Laura Reis on airline branding – it’s all about focus and simplicity

December 10, 2008

by Shashank Nigam

Brand X-Factor

Conde Nast Traveler 2008 airline rankings prove that product is the brand

October 13, 2008

by Shashank Nigam

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