Web 2.0

“Chris Brogan: If I was an airline CEO.” Exclusive video interview with the social media mogul

Randy Petersen of Flyertalk on social media and frequent flyers – Part 2 of 2

Ancillary revenues and airline branding webinar slides (with video!)

Perfect storm: JetBlue versus Southwest on Twitter – real incident

Reality check: Why social media can be the solution for airlines’ grey skies

How does JetBlue build a strong digital airline brand?

Airlines 2.0: Using technology for branding through the recession – webinar slides

Airlines need to build strong digital brands to survive the recession in 2009

Laura Reis of Reis & Reis feels airline social networks are “ridiculous”