Airlines 2.0: Using technology for branding through the recession – webinar slides

Airline branding webinarThe first webinar of the Airlines 2.0 branding series has been a roaring success. Thanks to everyone who attended the webinar. I’ve been getting some very positive feedback about it already. Here’s what one participant had to say:

“Nigam has an excellent grasp of branding fundamentals. Couple this with his deep understanding of the airline industry and you have a compelling combination that deserves attention and serious consideration.” – Max

I will be posting up the Q&A during the session from the participants in the next couple of days.

Meanwhile, I’m happy to share with you the slides presented during the webinar. You can view them below, or download them for later viewing. Incidentally, the slides were chosen by Slideshare.net as the “Pick of the day” yesterday, alongside a Google Talk! I will be posting the actual webinar recording for the benefit of those who missed out.

Please feel free to send me any thoughts or questions on the presentation.

Special thanks to Jeff Ogden for inviting me to lead the seminar. He’s been my best “remote working” experience till date.

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