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At AirGate Solutions, we’ve just completed our July-August update of Airports Using Facebook. We now are tracking over 160 airports, including the Top 30 International Airports, as defined by Airports Council International (ACI). In this post, we focused only on airports that use Facebook as a social media platform, as defined by an active Facebook page.
What is truly surprising is that is less than 50% of the 160+ airports, many of them top international airports, either do not use Facebook as a social media platform or we were unable to locate their site. More surprising, is the fact that we also found most airport websites do not provide a link to their social media pages (Facebook or Twitter).
Measured by an airport’s total number of Facebook Fans, we see that only 40% of the airports in our Top 10 categories are large international airports (in CAPS), as categorized ACI, ranked by total numbers of passengers.
The Top 10 Airports Using Facebook (total Fans) – U.S. Airports Only
Cleveland
Akron-Canton
Oakland
Yeager
ATLANTA
BOSTON
DENVER
South Bend
McAllen-Miller
LOS ANGELES
The Top 10 Airports Using Facebook (total Fans) – All Airports
Cleveland
Akron-Canton
SINGAPORE
Oakland
Yeager
ATLANTA
BOSTON
Budapest
DENVER
South Bend
Thanks for your many comments regarding our Social Media Index tool for airports. It was designed more as a “census” of how many airports have begun using social media platforms. We understand and agree with your observation about engagement and relevance to marketing metrics.
We have begun to work with a group of airports to move to the next step of measuring passenger engagement – a “Passenger Experience Index” if you will. The metrics of engagement will cover many aspects of both airport operations and retail – but from the passenger’s point of view. Airports are well positioned to provide, not only information, but a range of services and facilities to their traveling customers. It is an opportunity for airports to increase their ‘non-aeronautical’ revenue stream. Of course, these services would be available to all passengers, as customers of the airport.
For those interested, we have posted a blog on Passenger Experience Index.