I have received an enthusiastic response to my article written late last week, about why the social “we”b is about the real-world relationships, just as much as it is about online interaction. In that, I recollected how the best side-effect of Twitter has been the number of highly talented individuals I’ve been able to meet … Read more
Three continents, three encounters, same story Story 1, Los Angeles, early March 2010: Early last month, after a 22 hour flight from Singapore to Los Angeles, I was picked up by someone who works at Boeing, has a PhD in Aeronautical Engineering from Stanford, and an MBA from UC Irvine. In the six hours I … Read more
I saw this advertisement on four different websites today. So, Mexicana and OneWorld are doing a great job with banner advertising. But I’m not really sure whether it gets any points across the viewer. Why do I say that? Because an airline brand is no longer what you [the airline] say it is, it’s what … Read more
This wasn’t just the Easter weekend, it was also the weekend when the iPad hit the stores. Before I could get over the initial frenzy, I saw an article on Mashable that talked about a university buying iPads for all its incoming freshmen! That bold idea got me thinking…does the iPad have the potential of … Read more
****For the unaware, this was an April Fool’s joke. Hope you enjoyed it!*** Dear SimpliFliers, How’s everyone doing? All set for the Easter weekend? I’m looking forward to a long weekend too, after a ton of travel and work. As many of you following my Twitter feed (@simpliflying) must be aware, I spent the last … Read more
Last week, I had the opportunity to present in front of a hall full of aviation executives from all across Latin America. This was at the IATA Wings of Change conference at FIDAE, in Santiago de Chile. The presentation was once again very well received and I was asked some intelligent questions. As always, I’m … Read more
I’ve often mentioned in my keynote presentations, that an airline brand is not what you say it is, it’s what they say it is. And I found a perfect example of this today – reading a post in the Airliners.net forums about Kulula.com – the South African LCC. Wait….let me rephrase that. Kulula.com – THE … Read more
Over the past couple of months, I’ve spent a lot of time in Singapore and Kuala Lumpur, and that resulted in an overdose of branding messages from regional airlines like Singapore Airlines, Malaysia Airlines, AirAsia and Tiger Airways. I was intrigued in particular by Malaysia Airlines’ “Malaysian Hospitality” campaign – which is a play on … Read more
SXSW Interactive Festival Begins 12 Mar’10 || FOX 7 Southwest Festival began on Friday with tech savvy professionals, including Shashank Nigam and Michelle Banter, at numerous panels and discussions. One of the co-founders of Twitter, Dom Degola, was one of the featured speakers… read more Asia, Mid East to help aviation industry soar 11 … Read more
Chile has been in the news for the past couple of weeks, due to the earthquake. And then due to the resilient efforts of the Chileans in bringing the country back to its feet quickly. And the aviation community, lead by IATA is also doing its part by going ahead with FIDAE – the Chilean … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.