Australia’s Qantas Airways – the world’s most agile airline brand?

This article was first published on the CNBC blog ———- Qantas announced today a net profit after tax of A$58 million for the first half of the financial year, down from $210 million a year earlier, although the airline did recover from a loss in the second-half of last financial year. This 72% dip in … Read more

Must-have elements for your airline’s or airport’s social media policy

Now that you’ve had a chance to digest the imperatives of a social media policy from my article last week entitled “Five Imperatives For Your Airline’s Social Media Policy“, we decided to write a follow up post with additional considerations for inclusion. Again, these are must-have elements that make your social media policy very user-friendly. … Read more

Chris Brogan tweets, JetBlue replies. Kevin Smith is upset. Southwest VP calls him. The common man speaks. The airline brand listens.

It’s the long weekend in many countries. Canada, US, most of Asia-Pacific are on a holiday. Yet, it’s very nice to see that airlines are listening. Chris Brogan tweeted today that he’d pay JetBlue $7,200 for one year of unlimited flying “pass”. And @JetBlue immediately replied that they’re “listening”. Somewhere else on Twitterland, Christi Day … Read more

How the connected traveler is changing the airline business – presentation from Airbus HQ

Earlier this week, I was invited to the Airbus HQ to paint a vision of the impact today’s connected travellers will have on the future of airline business. Here is my presentation: If you have questions about this presentation, please feel free to email me at airbus@simpliflying.com. You can view more of SimpliFlying’s presentations here. If … Read more

Low cost airline brands get creative with ancillary revenues – lounges, shops and cargo!

RyanAir has a new lounge at Stansted. And it’s for real! RyanAir is known for being creative about ancillary revenues. We all know about the much-discussed toilet charge. But did you know that RyanAir has recently opened a new lounge at Stansted Airport? For under 18 bucks, you get breakfast, wifi, sofas and even showers … Read more

5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)

I’ve been a guest writer for Mashable.com for a few months now, and my latest article was about how airlines can drive revenue from social media. Those of you who’ve attended my keynote presentation (view slides) on the topic know that I classify this as the holy grail for airlines – something not many have … Read more

South Africa’s Kulula Airlines goes back to basics with Flying 101 re-branding

Did you ever know where the black box is located on a plane? Did you know what A.P.U stands for? Probably not, unless you’re a geek. Kulula Airlines of South Africa, which is known for its quirky branding, has come up with a solution – an airplane painted with facts about…the plane itself! Now here’s … Read more

Five Imperatives For Your Airline’s Social Media Policy

So you’ve got a sizeable social media presence for your airline over the past year. And now, the employees are starting to participate too. But there’s a constant tug of war, between Legal, Corp. Comms and Marketing – on how employees should and shouldn’t participate in social media. The solution? An airline-wide social media policy. … Read more

SimpliFlying in The Media: Reuters, CNBC, Channel News Asia, FlightGlobal, TODAY, Aviation Indian, Ole Kassow Inc, UpTake Travel Industry, Columbia Business School…

AIRSHOW-Quiet Singapore Airshow ends with fewer deals 5 Feb’10 || Reuters || Aviation India || Indian Business News Update … “It was disappointing, no commercial (aircraft) deals, everything was on MROs (maintenance, repair and overhaul). People even thought last year’s Dubai Airshow was disappointing,” said aviation analyst Shashank Nigam, who writes a blog on the … Read more

Social Media creates waves at the Singapore Airshow 2010

For those who don’t follow aviation closely, the world’s third biggest airshow is taking place in Singapore right now. And there’re a number of things different about it. For one, there are no big plane orders expected, which is normally the most common at airshows. Also, unexpectedly, there’s a ton of social media infused into … Read more

Sustainable Aviation Fuels Powerlist 2023

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