The Road ahead for airlines in social media – presentation from PATA

I recently had the opportunity to present about the future of airlines in social media, at PATA’s Aviation Committee meeting Abu Dhabi. Here is the presentation for your viewing pleasure. If you have questions about this presentation, please feel free to email me at pata@simpliflying.com. You can view more of SimpliFlying’s presentations here. If you’d like … Read more

Asian Brand in Chaos: Japan Airlines files for bankruptcy, what’s in store for Delta and Skyteam? As shared Live on CNBC

So, we all know that Japan Airlines has filed for bankruptcy, is de-listing from the Nikkei Stock Exchange, will be selling all 30 Boeing 747s, shedding 30% of their staff and has hired a new CEO who used to be a monk. But what is the impact of all this? And where does a potential … Read more

Europe’s first airport social media conference: SimpliWAW

Thank you for taking part in the world’s first airport social media conference and joining the SimpliFlying MasterClass on day two of the event.  Your participation and interest in the event was much appreciated and your kind comments and positive feedback contributed to make it a truly memorable experience for the SimpliFlying team. What @simplimarco … Read more

I’d happily pay extra to an airline to treat me like a VIP. Would you?

I recently flew Singapore Airlines’ First Class for the first time. It was a trans-Pacific flight, so I got to enjoy it for the longest time possible (23hrs!). What an amazing experience it was. Aside from the product aspects, the service was unmatched. A level I had never experienced before, not on SIA’s economy class, … Read more

SimpliFlying in The Media: CNBC, The Straits Times, Asia News Network, AirObserver’s Blog, DrDaveHaleOnline, Travel Reviews, Travel Industry Wire, Facing the Street

Is A Low Cost Airline Alliance Possible In Europe? 8 Jan’09 || AirObserver’s Blog … I’d like to quote Simpliflying, whose insight is particularly pertinent especially when we’ve witness such an alliance and with whom I agree. He says that “the most significant difference is the departure from Star Alliance – type marketing or revenue driven alliances. … Read more

Etihad Airways video trip report – Business Class: Athens to Delhi, via Abu Dhabi

As promised at the start of the year, SimpliFlying will be bringing you a new section with video trip reports – mostly shot at 35,000 feet. Because the best assessment of an airline brand can only be done during the Brand eXecution! Here’s the first of such reports. In this 3 min video trip report, … Read more

Why Air Asia’s “budget alliance” with Qantas and Jetstar is a stroke of genius – Live on CNBC Asia with Martin Soong

Let me say this again. I think Air Asia is one of the most innovative airlines in the world today – right up there with JetBlue, Virgin, Singapore Airlines, Southwest Airlines and LAN Airlines. And today they pulled out a trump card – a joint venture with Australia’s Jetstar Airways. You can keep reading the … Read more

What makes airBaltic’s “hybrid” airline model so successful? Interview with CCO Tero Taskila

Once in a while, I come across an innovative airline which is lead by executives who love to think out of the box. Last year, it was AirAsia that left me stunned. Now, it’s airBaltic. During my recent trip to Athens, Greece, I met up with Tero Taskila, the Chief Commercial Officer of the airline … Read more

What does 2010 have in store for Middle East airline brands like Emirates, Etihad, Qatar Airways and others?

As promised at the start of the year, SimpliFlying will be bringing you more Guest Columns from leading aviation practitioners around the world. Our first guest article of the year is written by Oussama Salah, who is an aviation expert based in Abu Dhabi, UAE. Being a Jordanian who flies around the region a lot … Read more

Sustainable Aviation Fuels Powerlist 2023

No, thanks