Dear SimpliFlyers, Yesterday, in Sydney, at the Australia Pacific Aviation Summit, I gave my keynote on airline branding and social media a different touch. I emphasized on the fact that airlines and airports need start moving from broadcasting messages to their customers, to having conversations about their brands with their “cult”. Featuring case studies of … Read more
Recently, I had a very interesting email exchange with Anthony Prakasm, who lives and breathes aviation as much as I do, if not more. The conversation was about Singapore Airlines’ brand strategy for their new First Class Suites on board the A380 and whether that’s succeeded or not. Anthony had some very unique insights into … Read more
A picture speaks a thousand words, so I’ll share with you the screen shot of an email by Virgin America that was posted by a blogger last week. Three words to describe this marketing effort – appropriate, effective and spreadable. Don’t you think?
Continuing this week’s Cathay Pacific Special on SimpliFlying, I’d like to share some of my own ideas on how the forward-thinking legacy airline based out of Hong Kong can add wings to their People micro-site through social media. As mentioned in my review of the website earlier this week, the site not only features informal … Read more
If you love aviation and are going to be in Sydney on Aug 5, then there’s no way you can miss this gathering of people who live, breathe, think and actually fly planes! Being organized on the sidelines of the Aviation Outlook Summit, you’ll hear from industry leaders about the cutting edge trends in aviation, … Read more
Think about this. You’re being helped by a very courteous flight attendant on your flight from New York to Mumbai, via Hong Kong. But there’s no way that you’re ever going to meet her again. You want to know her better, but there’s just no way. Or how about that Customer Service Rep who was … Read more
Dear SimpliFliers, As most of you are aware, a couple of weeks back, I delivered an expert address in Miami, Florida at the Low Cost Carriers Americas Summit, at the intersections of three topics – airline branding + social media + budget airlines. My ideas were very well received by the audience of key executives … Read more
Think of what an ideal airline would be like, one you’d love to fly. It will have the best on-time performance in the world. It will serve Krispy Kreme donuts for breakfast. It will have rock-concerts and fashion shows in the air. It will have the happiest employees in the world, who go out of … Read more
My friend Sergio Mello, of the Satisfly fame, shared with me a very fascinating story of a legacy carrier not acting in a legacy way. And I couldn’t help but write about it here. Flying is fun this summer! Asiana Airlines, out of South Korea, is going to offer a very different in-flight experience to … Read more
Dear SimpliFlyers (!!), Hope everyone’s having a great weekend. Over the past week, SimpliFlying has been in the news, online and offline and I thought I’d just consolidate all the mentions in a single post to share with you. DARE Magazine – Cover Article In the latest print edition of the DARE Magazine, one of … Read more
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