I had a great laugh watching this latest advertisement by Southwest Airlines. It’s the baggage handlers who take a dig at other airlines (they’ve even censored a United Airlines tail) who charge bags and don’t take good care of them. It’s a refreshing perspective from the tarmac, and I’m sure you’d enjoy it too. Airline … Read more
Dear SimpliFliers, It gives me great pleasure to announce that Donald Schenk, the President & CEO of Airline Capital Associates in New York, and Patrick Murphy, the Chairman, Aviation Group at Performance Consultants International and the former Chairman of RyanAir, have joined SimpliFlying’s Board of Advisors. It’s an honor to have them on-board our fast-growing … Read more
I recently read in the news that Aeroflot Russian Airlines had sent their flight attendants to Singapore, for training in grooming and customer service, by Singapore Airlines. This, after holding a competition among 40 design agencies to refurbish their image, including new uniforms. I’ve personally taken four (not-very-memorable) flights on Aeroflot, and trust me, this … Read more
Twitter has a huge aviation community – from airlines and airports, to cabin crew and aviation enthusiasts. Whether you like to fly a plane or just watch planes fly, there are lots of aviation geeks on Twitter with whom you can converse about your passions or just listen. Many of these (very interesting) Tweeps are … Read more
We all know United Airlines broke Dave Carroll’s guitar, and got caught stunned like a rabbit in headlights, when the video became a hit. But worry not, SimpliFlying has The Answer to United’s troubles. This song provides United Airlines with 10 solutions to dealing with this “PR mess” in a fun, innovative way. And in … Read more
Three airlines, three rockstars Heard of Morgan Johnston? On Google, “Morgan Johnston Jetblue” produces over 37,000 results, as compared to “Dave Barger jetblue”, which returns 26,800 results. Dave Barger is the CEO of the airline, and Morgan Johnston leads JetBlue’s social media branding strategy. Morgan was into video production, before he joined JetBlue’s Corporate Communications … Read more
Inspired from my earlier article about legacy airlines being dead, I’ve come up with this graphic to represent which legacy airlines we can look out for, and those which need to work very hard to survive the next decade. What do you think?
At the Aviation Outlook Summit in Sydney early this month, where I delivered a keynote on airlines + social media branding, the first day was mostly doom and gloom whereas the second day was much more up-beat. Not surprisingly, executives from legacy carriers like Qantas, Air New Zealand and the European Commission spoke on the … Read more
Last week, I was in Sydney at the Aviation Outlook Summit and on the first day of the conference, I sent out this Tweet: Right in the lobby of the Four Seasons Hotel in Sydney, Turkish Airlines had this flagrant display of teenagers in red, visible not just to all the conference attendees but also … Read more
I’m not suggesting Emirates should become the national carrier of India. I’m asserting that it is already the de-facto national airline of the sub-continent. And Indians need to tell their politicians to get over the rescue-Air-India-at-any-cost fever, save some tax rupees and let the market decide which airline survives and which doesn’t. Game over, Air … Read more
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