Meet the new Chief Marketing Officer of United Airlines – Dave Carroll. He sings and plays a guitar!

All Canadians rejoice! The new Chief Marketing Officer (CMO) of United Airlines is one of your own. He’s none other than Dave Carroll. His music video entitled “United Breaks Guitars” (watch below) is approaching three million views in just one week of being uploaded on Youtube. This is more than five times the total views … Read more

Alaska Airlines’ brand strategy on Twitter, revealed by Elliot Pesut in exclusive interview

It’s always good to speak with people who lead execution, rather than just build strategy. Especially when it comes to social media branding, it’s the person Tweeting or Facebook-ing with individuals who often makes all the difference. One such person is Elliot Pesut (@elliottp) who leads the Twittering efforts of Seattle-based Alaska Airlines. In this … Read more

Six ways to leverage social media for better travel – A travel revolution (MSNBC)

I came across a profound article on MSNBC Travel by Chris Elliot (of the elliot.org fame) about social media and travel, and I couldn’t help but re-post it here. Chris mentions six ways in which travel will change thanks to social media. And to me, it seems inevitable, as you’d have realized if you’d seen … Read more

How business lessons from AirAsia can rescue the battered Air India brand

Image by caribb via Flickr Air India is losing about $1 billion, on revenues of $3 billion. What’s more alarming is that Air India contributes 10% of global airline losses with just 0.35% of global traffic (stat. from Bangalore Aviation). And the Indian national carrier is still struggling with its merger with the domestic Indian … Read more

What makes the Boeing 787 Dreamliner a brand differentiator? Video tour

After production delays of over two years, an analyst called the Boeing 787 Dreamliner, the “delay-liner”. But aren’t production delays part and process of every new aircraft that is designed from scratch? It was the case with the Airbus A380 and even the Boeing 747. I believe it is important to look beyond the hue … Read more

LCC 2.0: How low cost airlines can use social media to engage their customers

I delivered an Expert Keynote address yesterday to a room full of senior airline executives on how they can us social media to enhance their brands. This was at the at the LCC World Americas Summit in Miami, FL. The presentation details why social media is important to LCCs and how they can use it … Read more

“Chris Brogan: If I was an airline CEO.” Exclusive video interview with the social media mogul

Once in a while, I get a chance to meet a person who totally knows what he’s talking about, and the world knows what he’s talking about too. Chris Brogan (@chrisbrogan on Twitter) is such a man. In this exclusive interview, Chris Brogan, the social media mogul (yeah, not just any guru, but a mogul) … Read more

Latest photos: Inside the Boeing 787 Dreamliner cabin!

Last week, I had the opportunity get a personal tour inside a life-size mock-up of the Boeing 787, at Boeing’s Customer Experience Center near their Seattle Commercial Airplanes HQ. A detailed article and video interview will follow soon, but I just wanted to share the first photos from inside the beautiful plane! Enjoy!

Airline Baggage Fees : The Airline Industry’s Financial Salvation?

Note: This is a cross-post from Steven Frischling’s Flying with Fish blog. Steven Frischling, aka: Fish, is a self employed photographer, and founder of The Travel Strategist, who has flown approximately 1,000,000 miles since he began to track his mileage 2005. ————————————- Throughout the past year airlines have suffered massive financial losses due to record … Read more

Sustainable Aviation Fuels Powerlist 2023

No, thanks