British Airways’ all-business class from London to New York – is the OpenSkies brand dying?

British Airways announced yesterday that they will be launching all-business class flights from London to New York City in September. It will operate A318s fitted with 32 lie-flat seats on the route. Why it makes some business sense? Given that the likes of Silverjet and MaxJet have gone bust plying this route offers a couple … Read more

Airlines & Twitter : 10 Ways Airlines Can Succeed & Drive Business

Note: This is a cross-post from Steven Frischling’s Flying with Fish blog. Steven Frischling, aka: Fish, is a self employed photographer, and founder of The Travel Strategist, who has flown approximately 1,000,000 miles since he began to track his mileage 2005. ————————————- Businesses are engaging in ’social media’ at a breakneck pace, but how many … Read more

Three lessons in customer service for airline brands, from Ron Kaufman

Last week, I attended a very refreshing workshop on customer service in Singapore. Ron Kaufman, one of the best-known customer service coaches in the region, led it. I found his ideas on how front-line staff should deal with customers immediately applicable to the airline world. Inspired from Ron’s workshop, I’ve taken three of the best … Read more

The Southwest Effect in Ireland? Does the RyanAir brand come close?

This is a guest post by Rob Mark from Jetwhine.com in Chicago. We’ve decided to begin a little cross-posting here at SimpliFlying and at Jetwhine. A commercial pilot and journalist, Rob has been writing Jetwhine as the blog of “aviation buzz and bold opinion,” for two and a half years. His posts are never dull … Read more

Malaysia Airlines launches FireFly to Singapore – a community airline brand. Interview with Head of Marketing

Starting the first week of July, Malaysia Airlines’ subsidiary FireFly will be starting routes from Malaysia to Singapore. Of course, to get to heart of the matter, I met up with their Head of Marketing, Angelina Fernandez, who sheds light into the makings of this new airline and what makes it special. They call themselves … Read more

Airports That Twitter & Why It Is An Effective Tool (for the airport brand)

Note: This is a cross-post from Steven Frischling’s Flying with Fish blog. Steven Frischling, aka: Fish, is a self employed photographer, and founder of The Travel Strategist, who has flown approximately 1,000,000 miles since he began to track his mileage 2005. ————————————- Airports have been seeking new ways to communicate with their passengers for decades. … Read more

How can an airline brand survive a disaster? Lessons from the Air France 447 crash

As many of you have probably heard on the news, Air France Flight 447, an Airbus A330-203 (A332), disappeared a couple of nights ago, flying to Paris (CDG) after departing Rio Di Janeiro (GIG). It’s the first fatal crash of the A330 since 1992, when the plane went into service. Right now as Air France, … Read more

Why American Airlines’ personalized email brand campaign has wings?

American Airlines has recently launched a new flash-animated website where visitors can sample their new Business Class and First Class seats and amenities. It’s tastefully done, and similar to the effort by Cathay Pacific last year. What’s more impressive is how American Airlines has created a highly personalized email brand campaign to get people to … Read more

What makes Alaska Airlines a lovable airline brand? In conversation with Greg Latimer

Once in a while, you have a conversation that makes you believe again, that there’s an alternate to trying to nickle-and-dime customers to make money at an airline. That is, by providing such exceptional customer service and brand delivery that people come back to you because they like flying with you. I recently had such … Read more

Ryanair’s New Fee To ‘Check In’ & The Real Cost Of Some Low Cost Carriers

Note: This is a cross-post from Steven Frischling’s Flying with Fish blog, and the original can be read here. Steven Frischling, aka: Fish, is a self employed photographer, and founder of The Travel Strategist, who has flown approximately 1,000,000 miles since he began to track his mileage 2005. ————————————- Everyday hundreds of thousands of travellers … Read more

Sustainable Aviation Fuels Powerlist 2023

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