Passenger experience – or PaxEx for friends – is an area of aviation that has traditionally focused on physical elements such as seats, lounges and meals but has recently been disrupted by new technologies. Today, ahead of our Miami Airline Marketing Innovation Lab, we’re going to take a look at how digital can be used … Read more
So, what’s an airline social media command centre? We have been asked this question many times over the past few years but, interestingly, always in private. It seems to have become one of those concepts that people are expected to know about but that each person understands in a slightly different way. As consultants who … Read more
SimpliFlying is thrilled to announce its partnership with Singapore’s leading digital agency, Happy Marketer, to offer an on-demand social media command centre, as a service. Airlines can just subscribe to the service and get going in no time and at a fraction of a cost, compared to traditional solutions. “Crises aren’t what they used to … Read more
The fall of giants. Those words alone evoke strong emotions and epic tales. Tales of heroes, quests to save the world, to make it a better place, to give leg room to tired travellers and treat them fairly in a harshly competitive world. Epic tales indeed, that are still told by many airlines through their … Read more
A crucial part of a successful marketing plan implementation is reviewing and adjusting the steps and direction regularly. With the first quarter of 2018 being in full swings already, here is our free report containing seven airline marketing trends you should pay attention to this year to stay ahead of the competition. [mk_button_gradient dimension=”flat” size=”xx-large” corner_style=”rounded” … Read more
Launching new liveries can often get polarized reactions. The Lufthansa brand signalled an evolution last week as it launched #LufthansaBlue. It sparked raging debates between those who liked the new blue design and others who cherished the timeless blue-yellow logo on the tail. While much has been written (and ranted) about the livery, we know there will always … Read more
Editor’s Note: Lounges are usually the first major airline-branded experience for business travelers at the airport. So why does the SAS Scandinavian lounge in Oslo have lots of partner brands? We had Marc Bång visit the lounge to find out. A few days before Christmas last year, I found myself travelling to Oslo Airport to check out the new … Read more
“The future is digital. With rich customer data, airlines really know their guests. Where they fly, when they fly, what they eat. […] This high-resolution data will help airlines market the right thing to the right people at the right time, and make flying more enjoyable.” Tony Fernandes, Group CEO of AirAsia To kick-start 2018, we … Read more
With social media already becoming a mainstream function at many airline marketing departments, this year we at SimpliFlying have noticed more airlines getting original on social media to resonate with their target audiences. This year, a total of 120 creative airline marketing campaigns have been featured in our Monthly Airline Marketing Benchmark Reports. Here we … Read more
An airline social media strategy is no longer a luxury for airlines. It is an urgent necessity that has the potential to deliver multiple benefits while ensuring that today’s connected travellers can interact with the airline on their preferred channel. We recently released our annual airline social media outlook report at the Aviation Festival in London. While … Read more
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