Today’s digital world has disrupted the way airlines interact with their passengers. The passenger journey no longer begins when they check-in at the airport, or when travelers get onboard, but when their intent to travel is established. That is why we will be focusing on the future of the digital passenger experience as a key topic … Read more
After rigorous evaluation by a highly esteemed jury, we are delighted to announce the top three airlines for the award categories in the 8th Annual SimpliFlying Awards. All the finalists are invited to the official awards ceremony on September 5 at Business Design Centre in London (co-hosted by Terrapinn alongside the Aviation Festival). On September 4, accompanying the … Read more
SimpliFlying in partnership with the APEX EXPO, the airline industry’s largest passenger experience event, is thrilled to announce the first SimpliFlying Airline Marketing and Digital Innovation Lab solely dedicated to airline C-level executives. The new edition of the SimpliFlying Labs global series will take place in Boston, USA on September 23. 30+ top airline marketing and … Read more
This article was originally published in the July 2018 issue of our Airline Marketing Monthly. One of the biggest news stories of the past few months, on both sides of the Atlantic in the USA and UK, was the forced removal of migrants. In the UK there was a political scandal when it was revealed that … Read more
Germany faced an unexpected exit from the FIFA World Cup 2018 after a loss to South Korea in the group stages. The biggest beneficiary of this defeat was Mexico, which qualified for the knockout stages. Within hours, Aeromexico put up posts on its social media platforms announcing a 20% off fares to South Korea to … Read more
This article was originally published in the June 2018 issue of our Airline Marketing Monthly Report. Airlines have been getting creative with their campaigns for FIFA World Cup: from Icelandair creating a special Team Iceland Stopover to Qatar Airways launching an anthem together with Nicole Scherzinger. One airline which did run into controversy with a World … Read more
This article was originally published in the May 2018 issue of our Monthly Airline Marketing Benchmark Report. Say the word “podcast,” and it sounds almost retro. As a genre, it’s been around since 2004, making it reasonably old in Internet terms. However, despite its age, podcasting is alive and well – and there’s some evidence to … Read more
A plane crash, live music, acting, laughing, sharing and some of the best airline marketers in the Americas, this was the recipe for one of the most successful Labs we have ever had. If you were there with us you know what we are talking about. If you missed it or would like to refresh … Read more
Bots have become one of the most discussed topics in aviation over the past 2-3 years. Some people love their efficiency, others are worried they could upset customers or damage the brand. The problem is that both sides are correct. In this article, we’ll look at how the concerns of both sides can converge into … Read more
We are thrilled to announce that we are now accepting nominations for the 8th Annual SimpliFlying Awards! What Are SimpliFlying Awards? SimpliFlying Awards honour airlines that push the frontier of innovative marketing. It is the longest-running awards dedicated to recognising the world’s best in airline social and digital marketing. Till date, over 50 top airlines have … Read more
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