A social media strategy is no longer a luxury for airline marketing departments. It is an urgent necessity that has the potential to deliver multiple benefits, while ensuring that today’s connected travellers can interact with the airline on their preferred channel. The Airline Social Media Outlook Report provides deep insights into airlines’ use of social … Read more
Ever heard your name being mentioned by the President of the United States during a press conference? Not to mention, by President Trump and his VP, Mike Pence? This could sound slightly worrying for most. But for Ajay Singh, it was just the opposite. The Prime Minister of India, Narendra Modi, made an example of … Read more
Today, the annual SimpliFlying Awards for Excellence in Social Media honoured the world’s best airlines for their achievements in digital and social media marketing. Currently in the seventh year, SimpliFlying Awards are the longest-running awards celebrating airline marketing success. WestJet took home four awards – Best Overall Airline, Best Airline in North America and Best … Read more
Imagine that you wanted to be a movie maker. But your parents wanted you to grow up to be a doctor or engineer. You pursue engineering and become really good at what you do. How good? Good enough to end up leading all digital efforts at one of the most innovative airlines in the world. … Read more
Last year, our Airline Marketing Innovation Lab in London brought together marketers from airlines across the world. Apart from unprecedented knowledge exchange, the Lab also threw up a crucial insight — each region offers different marketing challenges for airlines. For example, airlines in Asia face a slew of language issues that airlines in the US … Read more
After careful evaluation by a highly esteemed jury, we are pleased to announce the top three airlines for the award categories in SimpliFlying Awards 2017 for Excellence in Social Media. All the finalists are invited to the awards ceremony in London co-hosted by Terrapinn at the Aviation Festival Europe on September 6, 2017. The overall … Read more
In our work on marketing strategy, airline social media metrics often come up in discussions. Though, we realize that once agencies take over the implementation of the strategy, most of the airline social media metrics used today border on irrelevance. What is the value of Views, Likes or Shares to the business? Especially when they can … Read more
Last week I had my exit interview with Shashank and we chatted at length; three hours to be exact. Even that was not enough to sum up my journey and feelings for SimpliFlying since I started full-time five years ago. I never expected to see so much change in myself, in my personality and in … Read more
Maintaining the soundness of a brand is a mission that doesn’t get easier with time, especially for an airline. In fact in airline branding, it gets tougher. Here are three reasons why. 1) Air travel gets compared to other B2C experiences Air travel occupies the same space in the customer’s mind, who can’t help but … Read more
It is the time of the year again for us to celebrate the best of airline marketing! We are very excited to announce that SimpliFlying Awards 2017 is now accepting nominations. What is SimpliFlying Awards 2017 for Excellence in Social Media? SimpliFlying Awards honour airlines that push the frontier of innovative marketing. In this longest-running awards dedicated to airlines … Read more
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