Today, we have taken a decision as a company to boycott United Airlines. Our staff will not be flying United Airlines even if they offer the cheapest or most convenient option. We have decided to boycott United Airlines due to the way it treated a passenger on flight 3411. In my daily Live show, I share an open message … Read more
Air travel is about to get much worse for many of us. An electronics ban went into effect today, preventing passengers flying to the US from a number of airlines and airports based in the Middle East to carry large electronic devices in the cabin, except phones and medical devices. That means passengers need to check … Read more
Since starting SimpliFlying, I’ve managed to fly on 93 different airlines. While many ask me about my favorite airline or my favorite lounge, few know that through our work the SimpliFlying team has been to over 50 airline headquarters as well! We’ve seen lavishly designed offices of some of the airlines in the Middle East to decaying old … Read more
Editor’s note: This article was first published in Airline Business by FlightGlobal here. When United Airlines broke Dave Carroll’s guitar and his music video of the incident went viral, the carrier issued a press release that talked about how it transported 99.6% of bags without incident. The message unintentionally implied that United did not care … Read more
The SimpliFlying Airline Marketing Innovation Lab enables the meeting of the best minds in airline marketing. We’ve held two global Labs – in Las Vegas in 2015 and London in 2016. Based on feedback from the past attendees, we believed the time was ripe to hold our first regional Lab focused on airlines in Asia … Read more
“How can I kick things up a notch at my airline?” is often a question we get asked by heads of marketing at airlines. The good news is that we keep a tight pulse on what goes on in the airline marketing world, researching over 600 aviation pages every 60 days. We then shortlist 10 … Read more
“Hire for attitude; train for skills” is a well-known approach executed by Southwest Airlines. It is also true at SimpliFlying. A year ago, during my final semester at university in Latvia — and with a rather vague understanding of aviation — I got involved in this fast-paced environment, first as an intern, and later, full-time. … Read more
Marketing only stays relevant by recognizing the macro-trends that impact customers. Airline marketing is no different. Airlines know that travel has been on the minds of everyone, especially with all the restrictions and rhetoric since Donald Trump’s election as the US president. Taking a political stance in airline marketing can be risky, as it may … Read more
Late last month, I was on a whirlwind round the world trip. To get from Toronto to Brunei, I spent 55 hours flying, to be 23 hours on the ground. The reason I was on the ground in Brunei was because I was invited to address the Sales, Marketing and Commercial leadership of Royal Brunei … Read more
Yes, full-service low-cost carriers are a thing. I flew with one from Lisbon to Sao Paulo just the other day. Let’s just say that, even as a consultant, I didn’t quite expect the experience I received. It was, in fact, a much more pleasant experience than many recent flights I have had with the likes … Read more
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