Southwest recently announced the appointment of Tom Nealon as its new President, replacing Gary Kelly. While Tom is well known inside the airline, not many may be familiar with his style outside Southwest. I’d like to share an edited excerpt from my book SOAR, which us gives a glimpse inside Tom Nealon’s mind. It shows … Read more
It is tempting to think of 2016 as one of the worst in recent times. A spate of political crises, unending wars, terrorist attacks, economic turmoil in the developed and undeveloped world — the news appeared unrelentingly glum. Though, there’s good news too. The airline industry is thriving. It is expected to post record profits … Read more
Yes, I’m late. This article should have been out last month but life, as it often happens at SimpliFlying, has been quite busy. In the past 3 months, I have been in France, the UK, Sri Lanka, Mexico and Costa Rica mostly to see clients and speak at conferences. I also just came back from … Read more
Every month SimpliFlying produces a premium Airline Marketing Benchmark Report, where we go over the best campaigns of the previous month. Here are some of our favourite airline marketing campaigns from 2016 that were featured in different reports: Last Flight / Air France In January, Air France decided to give its last Boeing 747 a … Read more
Earlier in September, we had released our annual report Airline Social Media Outlook 2017 — that shared trends and insights into airline executives’ plans and attitudes towards social media in 2016 and moving into 2017. To bring these key findings to life, we have created a videographic based on highlights from the full report and infographic. … Read more
The work culture experiment In April this year, we kick-started the latest work experiment at SimpliFlying – compulsory one week of leave every seven weeks for all staff. Of course, the leaves had to be staggered but the key was the staff had to be completely cut off from work. There was just one simple … Read more
This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” playing in the background. This challenge was taken on by celebrities and politicians, like Bill Gates, Paul McCartney and Michelle Obama, and it quickly gained … Read more
Editor’s note: This article consists of excerpts from DepartureUnknown‘s recent post and interview with Shashank Nigam, CEO, SimpliFlying about his latest published book SOAR (#1 New Release on Amazon). For the original full post, please click here. Listen to the full podcast here here By Garen Patrick … Shashank shares with me the story of how he … Read more
Existing airline systems are struggling to respond to rising customer expectations and disruption in the digital age. Multiple channels and the rising power of ‘social’ adds a new layer of complexity to high-pressure situations often involving many departments within the organisation. Multiple channels and the rising power of ‘social’ adds a new layer of complexity to … Read more
At the official launch party of SOAR in London last month, about a hundred aviation industry executives and journalists received special preview copies of my new book. One of the people who received it was Dr. James Pearson, a Senior Lecturer and Course Director of Aviation Management at Coventry University in the UK. While I … Read more
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