On the 7th of September 2016, SimpliFlying held its annual Airline Marketing Innovation Lab and Awards at the Business Design Centre in London. The SimpliFlying Lab is designed to enable airline professionals to share the challenges they face with fellow practitioners, and with the help of subject matter experts, find solutions to those challenges. This … Read more
Outlook Report 2017 revealed 5 key insights about future and the present of airline social media strategy. In this article, we will look at some additional insights that were provided by the Outlook Survey but could not be included in the report for reasons of space. One such insight is the regional differences among airlines’ … Read more
Social customer service will be the top priority in the coming year, as revealed in the latest Airline Social Media Outlook 2017 survey. At the recent SimpliFlying Lab in London, some of the best airline marketing leaders were in attendance to discuss pressing challenges facing the industry today. Social customer service was one of the four … Read more
Two weeks ago SimpliFlying held its annual Airline Marketing Innovation Lab and Awards at the Business Design Centre in London. During the Lab’s roundtable session top airline marketers from around the world met to discuss key topics such as Crisis Management, Customer Service, Connectivity and Big Data. As part of my Senior Consultant role with … Read more
The rise of dedicated teams and social customer service. In 2017, social customer service will be the top focus for airlines. As a result, airlines have already started adopting a dedicated team structure to ensure efficient customer service delivery. The Airline Social Media Outlook Report provides deep insights into airlines’ use of social media to … Read more
This month has seen several big airline branding campaigns – two rolled out by airlines themselves, and one by a passenger that probably has achieved the same effect. American Airlines, KLM Royal Dutch Airlines, and Emirates have all received lots of exposure in the US market. Though, who has emerged the winner? Who could do … Read more
Note: This article was originally published on apex.aero and written by Maryann Simson. SimpliFlying CEO Shashank Nigam launched his first book yesterday at a private event in London. SOAR aims to help its readers shake off old ways of thinking, adopt new attitudes and seize opportunities in brand marketing by detailing how eight airlines overcame a number of challenges to “build … Read more
“To push the frontier of airline marketing, it is important that airlines pit themselves on a global level and learn from one another. SimpliFlying Awards encourage airlines to innovate and stay ahead of competition.” – Shashank Nigam, CEO, SimpliFlying. Last evening, over 20 leading airlines from around the world gathered at the annual SimpliFlying Awards … Read more
After careful evaluation by a highly esteemed jury, we are pleased to announce the top three airlines for the award categories in SimpliFlying Awards 2016 f0r Excellence in Social Media. All the finalists this year are invited to the awards ceremony in London co-hosted by Terrapinn at the Aviation Festival Europe on September 7, 2016. Accompanying the awards this year is … Read more
The best insights and inspirations occur when experiences and ideas are exchanged under three conditions: Respect. Open mind. No Ego. SimpliFlying Lab and Awards. London. Sep 7, 2016. This year, SimpliFlying Airline Marketing Innovation Lab and Awards, or SimpliFlying Lab and Awards for short, will be happening in London on September 7, 2016 and promises to … Read more
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