Each year we conduct a research study to understand how airlines allocate resources (staffing, budget etc) to social media. This year’s Airline Social Media Outlook 2015 was slightly different. In addition to finding out how resource allocation to social media is being managed, we sought to find out the difference in attitude and ideals … Read more
Something’s gotta give. I write this, not only as a consultant on digital communication and social marketing, but also as one of the millions of passengers who fly frequently enough to be in the twilight zone between occasional flyers and frequent flyers. I am frustrated by the outdated airline loyalty model that airlines still follow. … Read more
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through … Read more
Ryanair has a great brand It sounds counter-intuitive but it’s true. The Ryanair brand is smart, and other airlines have much to learn from it. What is the secret to its astounding success? Read on to find out. The Ryanair brand is built on a solid foundation and personified by its CEO — with his … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
Over the last week, KLM Royal Dutch Airlines set out to help any traveller in the world. Whether or not they were flying KLM. Now, read that last sentence again! #happytohelp While most airlines struggle to scale to provide decent customer service via social media to their own passengers, KLM took on the world. Already the … Read more
I had the opportunity to present at the IATA Airs@t User Forum in Athens last week. A polar bear, clinging desperately to the last melting bit of an iceberg, was the first image that came to my mind when asked to speak about the latest trends in Airline Marketing. This famous image is often used … Read more
Back when we launched the SimpliFlying Awards in 2010, they were the first and only awards dedicated to recognising the best social media practices in the airline industry. Committed to raising the standard of airlines on social media, SimpliFlying Awards promote the exchange of knowledge by honouring the best airlines on social media and inviting them to share their successes with the … Read more
Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards. This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of … Read more
“You need to know what you measure. Only then can you benchmark yourself against other airlines.” – Shashank Nigam, CEO, SimpliFlying Age of Connections “Today’s travelers are empowered and we have to deal with them differently. Social media is no longer an afterthought. It’s integral to the airline business. This is the age of … Read more
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