Editor’s Note: This article was originally published by our friends at airlinetrends.com. Read the original article here. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding … Read more
A few days ago, we published a round-up of the best airline Christmas videos this year. Now we bring to you the very best of our thought-leadership on airline marketing and branding from the year gone past. Happy reading! Airline Marketing — The Pros and Cons of Airline Marketing’s Selfie Fever — 5 Airline … Read more
What better time to show passengers that you care than during Christmas? Airlines know this all too well, and each year they unleash some of their most creative marketing initiatives during this period. Of course, the trick to good marketing is to show that you’re not marketing at all — instead, what you really want … Read more
If you’re reading this and have no idea what “Serial” is, then you should imagine some admonishing words from me and read more about it — or better still, listen to it. If you already listen to it, and are wondering what airline marketing has to do with it, then please enjoy some tidbits from … Read more
Existing crisis management focus only on accidents, that happen less than 5% of the time. On the other hand, airline incidents and occurrences make up the bulk of social media volume. These often go unreported but need to be tackled, especially in this social media age. End December has always been the busiest period for airlines around … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
As flight Qantas flight QF2 from Dubai to Sydney diverted to Perth, there were Live accounts of passengers, discussions among aviation experts online and services reporting the status of the flight in real-time. The Qantas A380 emergency landing was Live, online. Here’s how the story unfolded. The age of the connected traveller is here.[mk_padding_divider size=”40″] [mk_padding_divider … Read more
The tipping point Jeremy Gutsche has had to pay $1171 for using Wi-Fi on his Singapore Airlines flight from London to Singapore. That’s worth over two years of high-speed internet connection fee in Jeremy’s hometown Toronto. Charging for Wi-Fi is possibly the biggest risk airline brands face in the next decade. Moreover, if we take into account Emirates’ announcement … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
Social Media for Airlines: Now and Tomorrow Social media has secured a firm position in the marketing strategies of most airlines. Yet, many executives see a chasm between where airlines are and where they should be in leveraging social media to achieve business goals. Conducted since 2010, SimpliFlying Airlines Social Media Outlook Survey has been … Read more
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