Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014. First up … Read more
This is Part Two in a two-part series on social media crisis management and responsible sharing. Read the first part: 3 Lessons for Content Managers. Social media is fraught with dangers of misinformation, panic mongering and, often, sheer malice. It is pertinent, therefore, more than ever before, to address responsibility on social media. Recently, we published … Read more
[mk_page_section layout_structure=”full” bg_image=”https://simpliflying.com/wp-content/uploads/2014/09/DeathtoStock_Wired7.jpg” attachment=”fixed” bg_position=”left top” bg_repeat=”repeat” bg_stretch=”true” parallax=”false” parallax_direction=”vertical” bg_video=”no” mask=”false” mask_opacity=”0.6″ expandable=”false” padding=”0″ full_height=”false” full_width=”true”][vc_column width=”1/1″][/mk_page_section]The world was shaken this month when MH17 flight was shot down when flying over a conflict zone in Ukraine. This was the second mega crisis that Malaysia Airlines had to deal with in less than four months. As the … Read more
This is Part 1 of a 2-part series on how to respond to crises on social media. The first part is addressed to marketers; the second will be addressed to audiences. Social media is the first source of information people turn to during crisis. Such a scenario makes it necessary for both active content-creators and … Read more
Back for the 5th time, SimpliFlying Awards are bigger and better than ever. And this time in New York, Sep 12! For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries from more airlines around the world as compared in past years – from United … Read more
The State of Airline Marketing 2014 What? Published by SimpliFlying and airlinetrends.com, this year’s report has 7 new trends, that show how airline marketing is undergoing a revolution. Why? Learn about the 7 key trends in airline marketing today including Visual Culture, Cool Tech, People Power and more! Each trend is accompanied by an illustrative case-study. Is the report … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through … Read more
In the age when there are over 200 airlines on Twitter, and numerous more on Facebook and other social mediums, an airline’s brand persona is often determined by its latest Tweet. What might pass off as a whim on a personal Twitter account often gets closely associated to the brand, when tweeted by an airline. And marketers … Read more
Our CEO, Shashank Nigam, spoke at a star-studded SITA summit earlier this month, on the future of social media for airlines, alongside Eash Sundaram, CIO of JetBlue Airways and Susana Brown, MD of Operations Technologies at American Airlines who delved into their social media strategy. This spurred an interesting article by Marisa Garcia, “Airlines: Is … Read more
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