A couple of weeks ago, we published a brief history of the airline selfie. It’s your quintessential guide to everything that you need to about the selfie and how it seems to have taken the world of aviation by storm. We were not wrong. In the short time that has elapsed between the publication of that article … Read more
A few weeks back, Jennifer Bourdeau was getting ready for her holiday to Lisbon, when she was not allowed to board her flight on TAP Portugal since it was over-booked. She reached Lisbon 12 hours after she was supposed to arrive. On the way back to France, she was off-loaded again due to other reasons, … Read more
Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow’s travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 4). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Beyond meeting travellers’ expectations … Read more
5th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller. Now in its fifth year, SimpliFlying Awards 2014 … Read more
You’d think selfies were invented just for the airline industry. The rise of the selfie has been inexorable. It has not only made it as a dictionary entry but was also declared the word of the year by the Oxford Dictionary. More interesting still, has been the rise in its popularity amongst travellers. Consider the recent … Read more
How are social media, online engagement and other initiatives helping airports communicate with local communities? Over the years, Los Angeles International Airport (LAX) has given its social media platforms more prominence. Presently, it is a key and valuable communication channel for local stakeholders and the community. Its public relations specialist, Katherine Alvarado, explains: “Social media … Read more
If there is one event to meet and hear from the heavyweights from Finnish aviation industry, including Helsinki Airport and Finnair C-level executives, this will be the one to attend. The airport ecosystem is a complex one. Even in tough market conditions, technologies and passengers continue to rapidly evolve. How will the bigger picture look … Read more
Yesterday, I delivered a keynote at Eyefortravel’s Travel Distribution Summit Asia 2014. I presented some key stats on the emergence of the connected and what airlines need to know about them. I shared the following: Today’s Connected Travellers are deal-seekers. They are multi-screen shoppers. Demographics of connectivity are changing — older users are migrating to … Read more
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