Editor’s Note: This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here In this age of … Read more
Airline marketing is in a state of great change. One of the great pleasures of working in an aviation marketing consultancy is the constant joy in discovering new campaigns by airlines and airports. Airlines, as we mentioned yesterday, have been doing much better than airports when it comes to evolving marketing strategies in the age of … Read more
Why aren’t airports facing reality yet? For the last few years, airports have got away with being tawdry in social strategy simply because they always had the valid reason that airlines had a head-start on them. But that reason is fast becoming an excuse. Even as the rate of change in marketing has intensified, and … Read more
Earlier today, I presented at the TFWA Asia Pacific Conference 2014. My focus was the Connected Traveller and the huge opportunities that an intimately connected world provides to airport retailers — especially with reference to how today’s Connected Consumer expects deeper personalisation and relies on product recommendations from friends and acquaintances on social networks. Apart … Read more
Recently, the internet has been abuzz with a number of articles claiming that Twitter is on a slow, but certain spiral of death. Perhaps the most popular of these pre-obituaries was published last week in The Atlantic, which began by claiming dramatically that The publishing platform that carried us into the mobile Internet age is … Read more
Today, I had the privilege of presenting for the first time at a UN agency – the ICAO Air Transport Summit 2014, held at the ICAO General Assembly Hall in Montreal. While the summit itself touched a lot of aviation policy issues, I had the opportunity to share my perspectives on a panel on consumer expectations. My conclusion? Social … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Every month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by … Read more
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market? This is one of the many questions we tackle with our column in Airport World magazine, Airport Marketing Exchange. The most recent April/ May issue consists of a double treat from SimpliFlying. In addition to #AirportMarketingX, we explore … Read more
In a world of short attention spans and increasing options, advertising is undergoing an unprecedented change. Our latest airport marketing benchmark report highlights the airport brands that are developing strategies that will resonate with 21st-century travellers. Online content helps people express emotion and connect with each other around shared passions. Users want to interact through … Read more
A few years ago, Qantas was one of the first companies to be burnt by social media when what started as a feel-good #QantasLuxury campaign on Twitter, fast devolved into the butt of jokes — and when the jokes start flying on Twitter, all one can do is run for cover. Last night, the New … Read more
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