Each year, a number of airlines around the world take April Fools’ Day in their stride and join in the fun with some believable, and many unbelievable gags. April Fools Day airline campaigns help raise brand awareness and engagement in markets that typically would not have even heard of the airline. Some, like WestJet, do … Read more
Aside from sharing some of our takes on recent news in March, SimpliFlying continues to advocate for airlines to engage today’s connected travellers. It is important that airlines do not forget to bring it all back to the organisational business objectives. Below is where SimpliFlying has shared our take on aviation issues in media … Read more
Editor’s Note: This article was published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 1). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. Download the pdf of this article here Today’s … Read more
Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109 Early Bird Price | Expired Regular Price | USD 495 per person [divider_2] Major travel brands are already registered Leading the travel industry into a new era of customer … Read more
[framed_box width=”0″ height=”0″ ] Speaking of crowdsourcing, Quality Hunters is probably one of the most enduring successes we’ve seen from an airport. The latest series QH3 takes on a different approach from the previous two – less ‘crowdsourcing’ and more focused on workshop discussions among quality hunters. Crowdsourcing is a growing trend among airport marketing … Read more
Each February since 2000, Athens International Airport’s (ATH) Communications & Marketing Department has organised an annual conference called “Airline Marketing Workshop” with the participation of the General, Commercial, Marketing and Sales Managers of all airlines operating at ATH. On Feb 20 this year, I was invited to Athens as a guest speaker for the “14th … Read more
I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry. Specifically, … Read more
Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If … Read more
Last week, we were invited to deliver a presentation at the Airline Retail Conference (ARC), Asia-Pacific 2014, held in Singapore. The focus of the presentation was on driving revenues from the Connected Traveller — I spoke about the emergence of the Connected Traveller; key trends regarding the modern traveller behaviour that airlines need to note; and … Read more
The first two months of 2014 has seen some exciting moments for SimpliFlying as our CEO, Shashank Nigam, was featured on BBC and Channel News Asia sharing his take on the Singapore Airshow. In addition to the usual excitement around airplane deals, this year’s Singapore Airshow explored aviation from interesting angles including how can … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.