Airline Marketing SimpliRecap: Virgin America’s in-flight Social Network, KLM introduces social payments, British Airways’ heart-warming ad

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Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Could Virgin … Read more

Ethiopian Airlines Hijacking to Geneva – Lessons in social media crisis management #ET702

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On February 17, 2014, as Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike started sharing information online at the speed of light. It didn’t help that the airplane started “squawking 7500”, aviation radio-speak for a hijacking alert. Once the aircraft had landed — with only 10 minutes … Read more

A Statistical Analysis of How American Airlines is Mastering Customer Service on Twitter

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Editor’s Note: This is a guest post by Martin Daniel of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more

Which were the best airline marketing campaigns in January 2014? Find out in our Airline Marketing Benchmark Report

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Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If … Read more

Learn how to use Social Data Insights and Drive Results from the Connected Traveller. Sign up for the SimpliFlying-Skift MasterClass

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Social Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109     Early Bird Price | Expired Regular Price | USD 495 per person [divider_2] Leading the travel industry into a new era of customer engagement The new realities of social … Read more

Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report

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In 2014, competition between airports will be fierce. Airports are investing in offering unique and memorable experiences for travellers, not only to keep them engaged while they are in the terminal, but to also differentiate themselves from other airports in the region (and the world). They also depend on today’s connected travellers’ eagerness to share their experiences with … Read more

“How Social Changed My World in 2013”: David McMullen on completing a year with SimpliFlying

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One of the traditions at SimpliFlying is to celebrate the anniversary of joining the business with a personal account of the journey. So following my one year milestone, here are a few words about me, my colleagues and why I do what I do. You’ve probably heard us talking a lot about how we think … Read more

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

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On the 6th of January 2014, a Singapore Airlines A380 was diverted to Baku, Azerbaijan due to a pressurization problem that caused an emergency descent and a lengthy wait at the airport for the passengers. A comment on a popular aviation forum about the incident cheekily outlined the steps pilots take during an emergency: 1. … Read more

SimpliFlying in The News – December 2013: Aviation Marketing Insights in NBC News, Airport World and more!

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Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.   Several differences had been noted between airports on North America versus … Read more

Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob

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Just as the Christmas and New Year holiday travel kicks in, airlines around the world are going out of their way to be very nice to travellers – especially in times that flights are likely to get delayed. WestJet in Canada kick-started the season earlier in December with real-time gift-giving by Santa. Now, jetBlue, Virgin … Read more

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