In today’s online arena, those brands that come up with a creative and compelling ‘traditional’ commercial — more common today in the form of airline YouTube videos — will be rewarded for their creativity as their work will spread very fast around the world. The biggest development, however, has been the revival of the traditionally … Read more
Editor’s Note: This is a re-post of the Airport Marketing Exchange column from Oct/ Nov Issue of Airport World magazine. Airport Marketing Exchange is a new regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results. In alternate issues, a special report will feature … Read more
The Role of Social Media in Airport Marketing The annual Airport Social Media Outlook is one of SimpliFlying’s dedicated research initiatives to explore how airport business goals are being driven on social media, the commitment of resources to manning social media efforts, and the evolving role social media is expected to play for airports over the … Read more
In less than three weeks from now, four winners (one from each award category) will walk away proudly with deserving affirmations of social media supremacy. After a rigorous process of nominations, shortlisting, voting (over 37,000 votes received!) and judging, we are pleased to announce the Top 3 finalists in the following three categories of the … Read more
Last week, SimpliFlying was invited by The Moodie Report to present at the third annual Airport Food & Beverage (FAB) Awards and Conference held at Atlantis The Palm, Dubai. On behalf of SimpliFlying, I delivered a keynote and moderated a panel on “The Digital Dynamic and Age of the Connected Traveller: Best practice in the … Read more
The Monthly Airline Marketing Benchmark Report helps in keeping abreast of the most innovative airline marketing initiatives across the world. Comprising 15 fresh case-studies each month, this report is produced in partnership with our good friends at airlinetrends.com. This October report is the fourteenth in the series and if you haven’t subscribed yet, you’ve already … Read more
“Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop.” In fact, it seems carrying their living room with them is just a small … Read more
New this year – Best Emerging Airline/ Airport on Social Media Aside from the fact that we are expecting to reach a new record in the number of votes (over 33,000 and counting), one of the reasons why we are particularly excited about this year’s SimpliFlying Awards is the introduction of the new award category – … Read more
Today, we reveal the finalist presentations for the second category for 4th Annual SimpliFlying Awards – Best Airport on Social Media. Who will blow the judges away? Remember, the judges are going to score each presentation pitch based based on three criteria: Innovation Engagement Campaign Results. In addition to the judges score, voting – which makes up 50% … Read more
In the running to emerge top at the 4th Annual SimpliFlying Awards, the award finalists have to score well in both the public voting segment and impress our distinguished judging panel with a detailed presentation pitch. They will be scored against three key criteria: Innovation, Engagement and Results. Come October 24, the top 3 winners … Read more
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