London Gatwick on Google Maps Gone are the days when you’d enter an airport only to find yourself lost among hundreds of travellers, themselves trying to figure out where to go. Through a partnership with Google Maps’ Indoor Streetview, London’s Gatwick Airport has enabled passengers to take a tour through the terminal using their connected … Read more
The big news last weekend was that the FAA in the US has finally allowed the use of electronic devices during all phases of flight – music to the ears of the connected traveller. We learnt from The Runway Girl Network that jetBlue and Delta Air Lines were the first off the gate with the … Read more
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Just a few years ago, the only place you’d have expected to see an airline safety video would have been on-board a plane. And even then, you’d have tuned out within the first few seconds, because of the mundane, rudimentary movements. Fast forward to 2013, taking a walk down Times Square in New York City, … Read more
How Airlines Dedicate Resources to Social Media How do airlines manage their budget for social media? How much manpower do they allocate for social media? How do airlines make sense of social media and map it back to their business goals? These are just a few of the questions that we seek to find answers … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Ryanair’s boss … Read more
SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as … Read more
Last week SimpliFlying was invited to present at the SITA Europe Aviation ICT Forum 2013, a yearly event held in Vienna where airline industry experts come together with airlines and airports to analyse the latest trends in our industry. This year the focus was on mobility. On behalf of SimpliFlying, I presented several important case … Read more
This morning, Royal Brunei Airlines set forth on its first commercial Boeing 787 Dreamliner flight, flying in from Brunei into Singapore’s Changi Airport. The national carrier of Brunei is the first airline in the Southeast Asia region to receive and fly its very own 787. A timely milestone for Royal Brunei Airlines, you could say. … Read more
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