Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. The … Read more
After receiving over 20,000 votes in just a couple of weeks, we are about to reveal the finalists for the 4th annual SimpliFlying Awards for Excellence in Social Media. But before we do that, we would like to announce our esteemed judges, who will be deciding which of the finalists had the most innovative, engaging … Read more
Since Facebook hashtags were introduced a few months ago, brands have been slowly integrating them into their marketing campaigns with different levels of success. Unfortunately, many of these early attempts have failed to fully understand Facebook hashtags — indeed, it’s quite rare to see a brand using Facebook hashtags effectively. Twitter-like campaigns One of the … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. Visioning the … Read more
The World Low Cost Airlines Congress kicked off today at the Sofitel Hotel in London Heathrow’s T5. Following our much-praised performance last year, SimpliFlying was invited for this year’s edition with an amply magnified presence, replete with a conference booth as well! Given the high volume of Tweets and social media activity from the conference, … Read more
Editor’s Note: Here’s a guest post by Vikas Bysani of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. Southwest gets … Read more
Finalists announced from almost 50 nominations! After 2 weeks and close to 50 excellent nominations, we are extremely excited to unveil the finalists for the following categories. Best Airline on Social Media Best Airport on Social Media Best Emerging Airline/ Airport on Social Media In fact, the nominations submitted were of such high quality, we … Read more
Last Sunday night, a Thai Airways Airbus A330 landing in Bangkok went wrong when the nose gear collapsed and the plane skid off the runway. Fortunately, only 14 people received minor injuries. Overall, Thai Airways did a good job of keeping the passengers, their relatives and media up to date with the latest information, online … Read more
Time flies by so rapidly it’s often surreal to take stock of how far up the road we are. Consider our monthly Benchmark Reports: this month we begin a new chapter. We are exactly 12 issues down, down by a year, down by a milestone that we can warmly embrace. As we begin our entry … Read more
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