Yesterday, airline marketing and customer service changed — arguably irreversibly — after a man spent a whopping $1000 on buying a Promoted Tweet to seek British Airways’ (and the world’s) attention, when they lost his dad’s bag. Airlines losing bags is not a new phenomenon. Neither is customers venting their frustration online. What’s new is … Read more
Today, the connected traveller has the same tools as the airline. And is probably better at using them too! Just last month, British Airways warmed our hearts with their Youtube campaign, Visit Mum, which went viral. But one-way marketing can only go so far. Social media has now come back to bite them. It’s not … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airport marketing. Find our previous editions here. Infographic on … Read more
“The exchange between leading figures in airport marketing will shed light latest trends and innovations, by hearing about the success of airport marketing, directly from the airport — combined with SimpliFlying’s own leading opinions, that continue to question, inspire and reinvent global airport brands.” SimpliFlying is partnering with Airport World to put together in the … Read more
Editor’s Note: SimpliTrends is a new series of articles that will elucidate, to our readers, the latest trends in airline and airport marketing. Read previous articles in the series here. Brands want to reach customers where they are. Instead of pulling customers and users out of their comfort zones, airlines are increasingly “going to the customer”. And … Read more
SimpliFlying and Warsaw Chopin Airport and are pleased to announce the first Airports in Social Media conference to be held in Europe. In view of the growing importance of social media platforms as tools for communication between airports and passengers, we want to take this opportunity to discuss, with other experts, the latest trends in this area, look … Read more
*Update: Nominations is closed. Please watch out for the announcement on awards finalists. Kindly take note of the updated timeline below for this year’s award process, under “Important Dates”. SimpliFlying Awards are Back for the 4th Year! It’s that time of the year again! To recognise and showcase the most innovative airlines, airports and travel … Read more
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions … Read more
A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent “imperfections” that both marketers and customers grumble about. On the one hand, users are unhappy about the difficulties in using the points earned and, on the other, marketers have long … Read more
In the last four years, one of the key lessons I’ve learnt in entrepreneurship is never to let go of a good potential team member, when you spot one. As we continue to grow and expand, having helped over 35 airlines and airports think differently about aviation marketing, our team needs to grow fast too! … Read more
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