Today, I was invited to deliver an opening presentation at the SITA Air Transport IT Summit 2013, just outside Brussels. The session topic was “The Mobile Explosion” and I focused specifically on the connected traveller. My key point was that airlines and airports should stop using social media just for marketing. The Connected Traveller is … Read more
The Director General of ACI World, Angela Gittens recently stated, “Airport leaders know the value of placing passengers first and consequentially have invested in facilities and woven airport business strategy around passengers.” However, from the passenger’s perspective these efforts are often the airport’s best kept secret. Airports are often too busy managing operations and rolling … Read more
New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350 flight, ahead of the Paris Airshow. Like RedBull’s stratosphere jump by Felix Baumgartner, today’s first flight of the Airbus … Read more
After publishing a hugely successful State of Airline Marketing Report last month, which was downloaded over 1000 times, we’re back with another free report, this time aimed at the good folks leading marketing at airports! Airport marketing is finally waking up to the immense opportunities in the age of the connected traveller. Airports are not … Read more
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, … Read more
Last month, we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. It received a humongous response and has been downloaded over 1000 times … Read more
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more
Note: Rick Blatstein’s foresight into consumer trends and its ability to deliver innovative concepts has led to OTG partnerships with leading airlines such as Delta and JetBlue. More recently, OTG Management has opened its second ICRAVE designed ‘MinniBar‘ at Minneapolis-St Paul International Airport. Design inspired by Minnesota as the land of 10,000 lakes, the space is … Read more
“The social era may be frightening for an industry that has traditionally held firm control over marketing and operations, but it has also given airlines the unique opportunity to understand what drives customer actions better than ever before,” as Qatar Today Magazine picked out from one of SimpliFlying’s earlier articles. This unique opportunity presented … Read more
Note: Originally posted on The Aviation Writer, this article was written by Robeel Haq, author of the blog, and former editor of Aviation Business. Robeel is now working at Etihad Airways. Old-fashioned airline marketing tactics aren’t enough to engage the ‘connected traveller’ – here’s five reasons why! I’ve been having an interesting discussion with my friend Shashank … Read more
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