Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is some great content out there on the web that leaves us in awe. SimpliRecap is a weekly section that ensures that our readers don’t miss the latest in airline or airport marketing, along with some of our own takes … Read more
On Sunday 30th June, I joined over 40 airlines and 100 airports as we were warmly welcomed to the 10th anniversary of French Connect and the spectacular Bordeaux region, to discuss partnerships and air service network development. In 2012, French regional airports reported growth of 6.1% and in 2013 over 150 new routes have already … Read more
Tiger Airways has rebranded itself as Tigerair, with the jumping tiger gone from the fuselage and more contemporary, simple titles. Much more like an LCC, like Peach in Japan. The airline has also updated its website to reflect the new look. Tigerair said the new image was intended to be “warm, passionate and genuine”. Good refresh, … Read more
Over the last couple of months, we’ve published two free reports on the State of Airline Marketing and the State of Airport Marketing in 2013, which, together, postulate 15 key trends (along with accompanying case-studies) that define the transformed face of airline and airport marketing today. Trends range from Social Care to Crowdsourcing to Innovative Air Service Development. … Read more
Blogs are one of the most prevalent form of online communication platforms, as well as one of the most resilient and adaptable ones. They have been around since the late 90s and have taken so many different forms that sometimes it is hard to identify them as such. Some of them, like the ones you … Read more
“One trend that Indian airports can definitely pick up from the State of Airport Marketing 2013 is crowdsourcing. To competing effectively on the global stage, Indian airports need to know which respect of global practices to localize and execute.” June this year has been a special month in the SimpliFlying calendar as we published our … Read more
In February, KLM announced it would be launching a new game for Android and iOS devices, something that the company described as “logical next step in the digital revolution of KLM”. Intrigued by this description, and following an invitation by KLM, we are here in Amsterdam and will be live-blogging the launch event for KLM’s … Read more
Earlier today, I delivered a keynote at the Arab Aviation and Media Summit 2013, held in the beautiful country of Salalah, Oman. My presentation focused, primarily, on three aspects: the rise of the connected traveller, three of the most important trends in aviation marketing, and three opportunities for brands to leverage the habits and behaviour … Read more
Iberia’s social login and seating The trend of making the booking system less transactional, and more social, continues. Following in the footsteps of KLM (Meet & Seat) and airBaltic (Seatbuddy), Spanish national carrier Iberia has now added social elements to seat selection in their booking process. Powered by Satisfly’s social login feature, Iberia’s customers are now able … Read more
It’s always nice to have a caring friend by your side, isn’t it? Fancy an airline as one? Enter Delta Air Lines. It has curated a ‘social magazine’ on Flipboard, the wildly popular iOS and Android reading app. Called ‘The Science of Sleep“, it is a compilation of sleep-related articles that advises travellers, like a … Read more
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