Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary … Read more
I had the pleasure of delivering the opening keynote presentation at the Travel Distribution Summit in Singapore. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines and hotels from around … Read more
It’s Airports this time, folks! Airlines have been doing great work in the digital sphere, with AirAsia most recently stirring up a storm with guest stewardess, Richard Branson. Airports may be playing catch up in the online space but a handful have taken some big steps. This May, SimpliFlying Heroes cast the limelight on … Read more
//Correction: The article incorrectly states that this was AirAsia X’s first flight from Perth. They have been flying the route since 2008. Nevertheless, the rules of route launch marketing are still valid. Imagine being served your in-flight meal by none other than Richard Branson – what would you do? You might ask for an autograph, … Read more
The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in … Read more
Last week we published a free report on the State of Airline Marketing in 2013, which postulates 8 key trends (along with accompanying case-studies) that define the transformed face of airline marketing today. Trends range from Social Loyalty to Crowdsourcing to Experiential Marketing. If you haven’t downloaded it yet, you can do so right away … Read more
The real test of aviation marketing and communications is in how the airlines and airports respond in times of crises. This month, Helsinki Airport and JetBlue, SimpliFlying Award for Best Airport on Social Media and SimpliFlying Hero in 2012 respectively, were picked out as stalwarts in engaging the modern connected travelers of today. On the … Read more
We’ve grown… It may sound surprising, but SimpliFlying is just crawling out of its toddler-years as a startup. It’s been four years since I left my job in Boston to work full time on my passion, at the intersection of aviation and marketing. And boy, what a ride it has been! What started out as … Read more
Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also increasingly aware of modern technologies influenced primarily by the proliferation of the internet and smartphones — such as … Read more
The SimpliFlying team is based all over the globe – in Singapore, Spain, the UK, and even Africa! And at least once a year, we have our global retreat where everyone meets to celebrate our achievements, plan for the year ahead and bond together as a team. This year, we’re in Valencia, Spain, and we’d … Read more
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