News Announcement: SimpliFlying to Provide ACI World Members with MasterClass on Airport Social Media Marketing

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SimpliFlying and Airport Council International collaborate on training Like any start-up, SimpliFlying has come a long way from its humble beginnings, today having worked with over 30 leading airports and airlines around the world on customer engagement strategy. Today, we are very proud to announce a training alliance with Airport Council International (ACI) to help … Read more

The April 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, AirAsia, Virgin Atlantic, Air France and more!

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Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by. This month’s benchmark report has 15 new case-studies that airline marketers will not want to miss. The Monthly Airline … Read more

For being the driving force behind Air New Zealand’s quirky brand, Jo Brothers is the SimpliFlying Hero for March 2013

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Note: Air New Zealand is an old-hand at driving buzz on social media. It has gained much love and popularity for its quirky safety videos, its mascot (remember Rico?), and innovative customer engagement campaigns. Everyone agrees that one of the major reasons behind Air New Zealand’s tremendous brand appeal is its highly-engaging online presence. Hence, despite … Read more

SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…

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  The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback. In the latest issue of Low Cost &Regional … Read more

The SimpliFlying ‘Digital Strategy Checklist for Airports’

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How is your airport driving results from the connected traveller of today? Are you driving non-aeronautical revenues from them? Or real-time customer service? The opportunities are endless. But maybe you need some guidance. During my first 2 months with SimpliFlying, I’ve had the pleasure to speak with many airports at various conferences, airport visits or … Read more

[Interview] Jim Boult, CEO of Christchurch International Airport, formulates strategies for success

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On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand. Much of the central city with its classic neo-gothic architecture was destroyed. 1200 commercial buildings in the CBD, 75% of all hotels and the bustling convention … Read more

Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life

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When we meet with senior aviation executives (non-airline), we often get asked two questions: How can social media work in a B2B context? Can we really sell a plane (or an engine, or a wing or a blade…) by leveraging Facebook or Twitter etc? To this question, we share case studies from Intuit, Ford and … Read more

The New Wave (Featured in Low Cost & Regional Airline Business)

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Editor’s Note: This article is featured in Low Cost & Regional Airline Business (April 2013 Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. To download a soft copy of the full article, please see here.    Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and … Read more

[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger

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Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more

Airlines on Pinterest: in-depth look reveals a bit of a graveyard

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First published on Tnooz on March 15, 2013. Original article here. After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the headlines last year: Pinterest. What we did not know is that we were in for a surprise. Pinterest was one … Read more

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