As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and … Read more
I bring good tidings to you on this Valentine’s Day. It’s that time of the month again, and we’re back with 15 new case-studies that airline marketers will love. If there’s one indispensable marketing resource you fall in love with today, we’re pretty sure it’ll be our Monthly Benchmark Reports. What’s special about them? Read … Read more
All Nippon Airways’s grounding of its 787 Dreamliner jets had claimed the headlines in many media outlets. Many have given their estimation of the impact of this incident on ANA’s, as well as Boeing’s, revenues and brand reputation. In a recent article, our CEO, Shashank Nigam, was sought for his take on this issue by … Read more
The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet connection and ever more powerful portable devices (such as smartphones and tablets) is starting to revolutionize the relationship between airlines and travelers. The Connected Traveler Lifecycle Many travelers, and especially the valuable business travelers, can be seen travelling with all … Read more
I had the great opportunity to present for the first time at the Trinity Forum 2013, which was in its 10th year, and organized by the Moodie Report. And I was honored to deliver a presentation on the topic of how airport travel retailers need to win, in the age of the Connected traveler. Today’s … Read more
Malaysian flag-carrier Malaysia Airlines (MAS) officially joined the Oneworld airline alliance today in a glittering ceremony held in Kuala Lumpur. Along with 11 other highly-reputed airlines such as American Airlines, British Airways, Cathay Pacific among others, MAS becomes the 12th member of the prestigious airline alliance. Later this year, Sri Lankan Airlines and Qatar Airways … Read more
Let’s face it – most of us hate being at airports. We want to get out of there as soon as possible, after landing. When in transit, we try to find a quiet spot with a strong wifi signal. And god-forbid, if there’s a charge for wi-fi, we say words that shouldn’t be uttered at … Read more
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal. My main theme was around the connected traveler – who has access to the internet throughout every single phase … Read more
A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with over 50 airports that are socially-savvy and are actively engaging today’s Connected Travelers with an eye on driving business goals such as customer service, crisis management and revenue. The … Read more
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily … Read more
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