*Editor’s note: The poll has closed. An interview blog post with the winner of SimpliFlying Heroes for March 2013 will follow shortly. SimpliFlying Heroes – Recognizing the most social-savvy Airlines and Airports Over the last couple of years, SimpliFlying Heroes has proven hugely successful. To date, we have profiled 16 airline stalwarts who have … Read more
The month gone by is a marketer’s delight. Valentine’s Day is arguably the most globally recognisable day for “expressing love” – and airlines were rather keen, as always, to cash in on the feel-good factor this year. This month’s benchmark report has 15 new case-studies that airline marketers will love (pun intended). The Monthly Airline … Read more
You don’t need to be a fan or a follower to benefit from social media at Gatwick Airport How many industries have their customers passing through their facilities – some for up to several hours – multiple times a year? Airports more than most businesses, hold a unique opportunity to engage the offline passenger with … Read more
This February, in addition to sharing our insights on engaging the Connected Traveler for airlines to improve branding and revenue opportunities, our CEO, Shashank Nigam was invited by two major media outlets; Channel News Asia (read here), to give his take on SIA’s earnings outlook and on keeping up its premium offerings and looking for partnerships … Read more
Last night, BalticMiles, the multi-partner loyalty program associated with airBaltic, and a SimpliFlying Client, was awarded the Global Innovation in Technology Award at Loyalty 2013 for its BalticMiles Brainstorm initiative. This loyalty program was the world’s first to have a membership tier that is crowdsourced from ideas received on social media via the Facebook app … Read more
Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And … Read more
Note: This eBook has since been updated in 2015. Download the latest “Starter Guide: Airline Crisis Communications” here. What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning … Read more
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among … Read more
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms … Read more
On 12 FEB, we were invited to present an introduction to our ‘Masterclass for Airports’ at ACI Europe Head Office in Brussels. The morning of the Digital Communications Workshop, hosted by Robert O’Meara of ACI Europe with 24 European airports in attendance, was filled with exciting insights from some of Europe’s airports who are carving … Read more
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