Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)

Air India has finally found a buyer in Tata, one of the largest Indian conglomerates. Tata is akin to Unilever in the US or Siemens in Europe – it is well diversified and known for excellence in execution. While a lot of attention is on the $2 billion in debt the airline owes, this acquisition … Read more

Is Boom’s ‘magic’ sustainability solution too good to be true?

Last Summer, Dan Rutherford, the shipping and aviation director of the International Council on Clean Transportation sent out the following tweet: “Honest question: if GM said that it was building a new Hummer that would be carbon neutral by burning gasoline sucked from the air, would anyone believe it?” Rutherford’s tweet wasn’t meant to be … Read more

Wizz Air boss calls carbon offsetting a joke. Is he right?

This post comes from our brand new twice weekly newsletter, ‘Sustain Aviation’, devoted to aviation and sustainability.  You can subscribe for free by adding your name here. According to Wizz Air boss Jozsef Varadi, carbon offsetting is “a bit of a joke”, despite the airline offering it to its own customers. Speaking at World Routes, … Read more

How Saudia became the World’s most improved airline twice in four years: CEO reveals

How does an airline go from being ranked 82nd in the world, to 51st and then to 26th in a span of four years? How does it maintain an upward trajectory despite the setback from the pandemic? How does the CEO keep its staff motivated? While there is glory in retaining a top position, there is much to … Read more

The future of COVID testing is in AI + Video

The Metro Newspaper in the UK ran an article today that is both something of a non story, but also illustrates the direction in which testing is moving. “Brits may have to film themselves taking Covid tests for international travel”, says the piece, much of which is actually sourced from a more comprehensive Daily Telegraph … Read more

How SimpliFlying Helped in the Launch of flyadeal, Saudi Arabia’s Digital-First LCC

Launching an airline is an experience quite unlike anything else in the world. Nowhere is the appetite for risk and the need to succeed higher. A phenomenal amount of capital is invested into an idea that typically sees poor returns. Consider this: for most airlines in the world, a wafer thin profit margin is a … Read more

100% vaccinated airline staff – the key to rebuilding brand trust

In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. Post-pandemic, health safety is the top concern for returning travellers, so a new dynamic has emerged: Rebuilding trust has become the primary way to win business. Every single staff member needs to … Read more

How SriLankan Airlines Earned the “Most Improved” Title for its Health Safety Achievements

SriLankan Airlines was the first carrier to take part in the APEX Health Safety powered by SimpliFlying audit. Now, it has become the first to improve from a Platinum- to a Diamond-level certification after updating its audit to reflect the most recent steps it has taken to ensure passenger and staff wellbeing. One of the … Read more

Sustainable Aviation Fuels Powerlist 2023

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