The Airline Passenger Experience Association (APEX) has partnered with SimpliFlying to launch a new sustainability program for global airlines called APEX Greener powered by SimpliFlying.
I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly surprised because pilots and their unions seldom have good terms with airline management. I … Read more
I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again busy fooling their distracted social media followers and customers while making the rest of the world laugh. The SimpliFlying research team spent the last weekend tracking most of the April Fool’s … Read more
Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps airlines could take to build a lasting and lovable brand. I called it the 6X Airline Brand Model. The model has been the foundation of SimpliFlying’s work with over 100 airlines and airports globally since 2008 and featured prominently in … Read more
Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different colours from my previous flights on EVA Air and a few Middle East carriers. While global flyers may recognise the kits, I doubt they would … Read more
With Christmas almost upon us, we’ve taken a look at what a selection of airlines and airports have done to celebrate the Festive season. Air Canada – Together for the holidays Air Canada is celebrating the holiday season with a new, short film with a message of togetherness. Launched on December 5th across Canada, the … Read more
This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine. Read the whole issue here. With most post–pandemic travel restrictions coming to an end in 2022, airline marketing was back. Over the past year we’ve seen some great campaigns where airlines have been reintroducing themselves to the travelling public. Here are ten … Read more
The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We’ve also got a round-up of our ten favourite campaigns of the year, as well as features on Christmas and the FIFA World Cup. Read and download it here. Since 2012, when we started this publication, we’ve showcased 1500+ … Read more
The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month. Recently the disruption and major changes have even led to questions of whether it will survive. With Twitter having such a crucial role in most airlines and airports’ communications and customer … Read more
This article originally appeared in our Sustainability in the Air Newsletter. The International Civil Aviation Organization (ICAO) Assembly is currently taking place in Montreal, with a key focus being on sustainability. As part of that, controversies around the industry’s Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) programme are emerging, with one group accusing it of being a … Read more
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