SimpliFlying started its journey in early 2009 by re-imagining the way airline branding worked, when we introduced the 6X airline branding model. We focused on digital marketing and gradually became one of the most respected resources for cutting-edge airline marketing strategies. Today, we have consulted for over 25 airlines and airports globally, and are pushing … Read more
Now that the holiday season is over, it’s worth reviewing the efforts made by airlines and airports all over the world to leverage the magic of the holiday season. The campaigns we found were some of the best we’ve seen and compare well with those we featured last year in our Top 10 Wow Initiatives case-pack. However, while … Read more
All in One Book – 42 wisdom quotes, 10 key statistics If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’. A compilation of wisdom quotes from 42 of the world’s top executives − this is the first time that so many top executives have … Read more
The end of a faceless airport brand How often is it that you write to an airline or an airport, and get a reply with no signature, or one which says “this is a computer generated message, and no signature is required”? That has been the case with most airline and airport brands, because it’s … Read more
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their friends and family. They have higher expectations in terms of online engagement and interaction, and are not hesitant to instantly share a … Read more
Welcome to a new year – a year full of hope, new beginnings and not least of all, free of Mayan predictions. At SimpliFlying, we’re excited to be back after a short break and kick off with something that will interest and enlighten our readers. A couple of months ago, we released a short infographic … Read more
It’s that time of year again. An exhilarating year makes way for the next. A journey ends, only for a newer, re-invigorated one to begin. As the holiday season blossoms and the year comes to an end, both companies and individuals start their customary review of their year and make plans to make an even … Read more
December is officially ending and a new year is beginning. At SimpliFlying, we wrapped up the year with four key trends identified to shape the Airport industry in 2013. This went on to be featured in Airport Business and Airport World. On the same side of the fence, United and Continental have come a long … Read more
In the last 24 hours, I’ve received over 30 emails and tweets from airlines sharing their latest surprise campaigns for holiday travelers. In fact, last year, Toronto Pearson Airport surprised me by singing Christmas carols for me, just before I boarded my flight to Vancouver. We even released a Top 10 case-pack that showcased what we called “wow” … Read more
Editor’s Note: This interview article featuring CEO of SimpliFlying, Shashank Nigam, was published in Routes News (November/ December Issue). For a soft copy of the original article, please see here. ONLINE WITH: Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence. Is … Read more
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