KLM’s Happy Holidays flight brings back happy memories of KLM Surprise and ushers in Christmas cheer

by

Last year, we released a Top 10 case-pack that showcased what we called “wow” campaigns by airlines during the holiday season. These highlighted the importance of brand associations and how some airlines had attempted to delight their passengers, and win their loyalty and goodwill, during the holiday season through innovative surprises. Recently, KLM, an airline well-known … Read more

The December Edition of the Airline Marketing Benchmark Report is here: 15 fresh case-studies from Lufthansa, JetBlue, Delta Air Lines, JAL and more!

by

Everyone, not least of all airlines, is coming to terms with the fact that the world might not, happily enough, end this year. Indeed, as the holiday seasons draws closer and envelops everyone in its warmth, airlines are keener than ever to delight their customers. Attractive and innovative  campaigns are being launched to promote the … Read more

The Road Ahead for Airports and Social Media in 2013: real-time customer service, non-aeronautical revenues keys to success

by

2013 is just around the corner. Airport Management teams are now past the development stages and approvals of 2013 marketing plans and budgets.  Where will customer engagement strategy and social media fit in next year? In September 2012, SimpliFlying surveyed 55 of the most “digital” airports across the globe to gain a better understanding of how they … Read more

A New Era in Airline Loyalty (Featured in Loyalty360)

by

Editor’s Note: This article was featured in Loyalty Management Magazine by Loyalty360 (July- September Issue), contributed by Shubhodeep Pal, Senior Innovation Officer at SimpliFlying. For a soft copy of the original article, please see here.    There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal—by dint of them being frequent flyers for … Read more

Thai Airways surprises travelers on Loy Krathong with lotuses, inspired by KLM Surprises

by

Last week, I floated a large candle-lit lotus in the Chao Praya river in Bangkok, courtesy of the Dusit Thani hotel. It was the Loy Krathong festival, one of the two major Thai festivals, in which hundreds of lotuses float down the river, and thousands of lanterns are released. While the traffic jams in Bangkok … Read more

‘Social’ Security (Featured in Low Cost & Regional Airline Business)

by

Since it was first published in September 2012, the SimpliFlying Airline Social Media Outlook 2012 has been gaining a lot of attention. The survey statistics have been shared extensively on Twitter. Most recently, Low Cost & Regional Airline Business magazine has run a three-page feature on our survey report and we are very happy to share … Read more

Top 10 Plane Launches that have effectively used Social Media

by

Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types.  This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the … Read more

SimpliFlying in The News – November 2012

by

It is always thrilling to know that our efforts are appreciated. For starters, the article Beyond the recipes and cats, how airlines and airports can also use Pinterest, written by our in-house experts Marco Serusi and Shubhodeep Pal, came out top on Tnooz as the most popular article of the day! And since the Airport Social Media Outlook … Read more

Social Customer Service (Featured in Airline Business)

by

Editor’s Note: This article was featured in Airline Business (September Issue), contributed by CEO of SimpliFlying, Shashank Nigam. For a soft copy of the original article, please see here.    Airlines that have innovated customer service though online media have elevated passenger expectations to a level that sets a high standard for others to follow, … Read more

[Case Study] Social Crowd-Sourcing for Airports

by

The Helsinki Airport strives to bring to life the vibrancies of the city by incorporating local culture into the terminal but also brings to life the ideas and requests of its patrons. Our final segment of the Simpli-airports series is on Airport Passenger Crowdsourcing – a concept that was brought to life through the Finnair/Helsinki Airport. … Read more

Podcast

Marketing

Sustainability

Contact

Subscribe to stay tuned for news about sustainability
and aviation. Let’s do it!

Subscribe to stay tuned for news about sustainability and aviation. Let’s do it!

Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.

MADE IN THE BY SIDDATWORK

Sustainable Aviation Fuels Powerlist 2023

Download

No, thanks