Lufthansa’s “Blue Legends” Facebook app is one of the first 10 “Connected Apps” to be offered as a product of Foursquare‘s new development platform. In a nutshell, Foursquare now allows developers to create apps that offer customized experiences to customers based on their check-ins (learn more here). Lufthansa has seized this new opportunity … Read more
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes … Read more
Editor’s note: One of the airlines that’s been nominated in each one of the annual SimpliFlying Awards has been SAS Scandinavian. In 2010 for their efforts during the ashcloud, and then in 2011 for their crises management as well. Their efforts also landed them among our Top 11 innovations for 2011. At the helm of … Read more
Update and Announcement: Voting is now closed. Volaris won the lion’s share of votes, getting more votes than the other two airlines combined! Congratulations are therefore in order. Also, as our readers know, SimpliFlying Heroes is all about giving credit where it is due. Hence, since it was was brought to our notice over the … Read more
They say, “Practice makes perfect.” But what is practice without theory or insights from real-world cases? At SimpliFlying, we have been sharing our analysis and theories on customer engagement strategy for airlines and airports. To translate that knowledge into effective skills for airline and airport executives, SimpliFlying has designed the MasterClass – a specialised curriculum … Read more
Today, we’re releasing the 7th episode of the SimpliFlying Podcasts. It features Mary Kirby, Editor-in-Chief, Airline Passenger Experience magazine and APEX media platform. You might also remember her from her previous, famous avatar as Runway Girl. In an illuminating conversation with Shashank Nigam, CEO of SimpliFlying, and Marco Serusi, Community Engagement Executive for SimpliFlying, Mary talks … Read more
In a tweet advertising their new flights to Nairobi, Kenya, Korean Air called Kenyans “indigenous people full of primitive energy.” While I’m sure they didn’t intend to offend anyone, any competent PR person should have spotted the loaded phrase. They have since tweeted an apology, but some people are quite upset and the #PrimitiveEnergy hashtag … Read more
Marketing that gets you smiling! When South Africa’s President Jacob Zuma tied the knot for the sixth time a few weeks ago, the quick-thinking Kulula Airlines said it would give a flight on the house to the fourth wife in big families — the country’s new number of official first ladies. When I first saw the … Read more
Note: This edition of SimpliFlying Heroes is unique because we voted for airports for the first time ever. After a keenly contested voting round in which Boston Logan, MCI and London Gatwick slugged it out for the top spot, Justin Meyer of MCI emerged the winner. We reached out to Justin and he was good … Read more
“Voyeuristic” is perhaps one of the first words that comes to mind when visiting one of Air New Zealand’s latest initiatives. But that is soon replaced by other thoughts such as “Oh wow! I have to share this” , “This is incredibly useful” and finally “I want to travel”. The reason is simple: we, as … Read more
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