After three years since starting SimpliFlying, and over 50 presentations worldwide, I finally had the opportunity to present for the first time in Africa. I delivered a speech at the Aviation Outlook Summit Africa, in Johannesburg, South Africa. I presented to a room full of senior executives from African airlines and airports, on driving results from customer … Read more
Good campaigns don’t go unnoticed, and earnest efforts don’t go unrewarded. Last month, José Calderoni and Sai Sánchez Correa were awarded the SimpliFlying Heroes award for propelling Volaris to the position of the “World’s Most Socially Devoted Airline”. This month’s nominees too have connected with their fans in meaningful, engaging ways. We’d like to applaud … Read more
There are many things that someone hailing from India should be justly proud of. Sadly, efficient public transport, is not one of them. Only recently, a relative with a severe back condition travelled from Delhi (the capital of India) to Dehadun (my hometown) via train. Due to complications and delays, that train, which normally takes … Read more
New trends are emerging around “Customer Service”. The challenge now is: Is your airline ready to match up to the evolving play and the new standards that an intricately connected world demands? 71.4% consumers tweet airlines on customer service issues. 11 minutes is how long @Deltaassist takes on average to respond to tweets. Voice calls … Read more
Volaris is Mexico’s second-largest airline and its premier low-cost carrier. In the sphere of online engagement it throws rather heavy punches, as can be seen from the outcome of last month’s SimpliFlying Heroes voting. Volaris got more votes than the other two competitors combined! Leading the charge at Volaris are José Calderoni and Sai Sánchez … Read more
With the increasing popularity of smartphones, airlines and airports have developed hundreds of mobile phone apps to help users through the different stages of their travel cycle, from planning the trip to booking it to sharing it with friends. However, these apps are often meant as an on-the-go complement to the airline website. Now, with … Read more
Over the past few months, SimpliFlying has been sharing its thought-leadership on ‘The Future of Airline Loyalty’, be it for legacy airlines or low-cost carriers. While over 80 per cent of frequent flyers remain dormant in their Frequent Flyer Programs, a study conducted by SimpliFlying and Cranfield University last year revealed that 72 per cent … Read more
Last month, SimpliFlying was asked to deliver a presentation at the Airports Council International – North America (ACI-NA) Marketing and Communications Conference in Sacramento, California. As always, the conference sessions were top notch and I was thrilled to be a part of this leading industry event. ACI-NA has been talking “social” for quite a few … Read more
How “local” can you be? Well, if we are talking about Facebook pages, the answer is “it depends” and the level of variation between brands is mind boggling. Last week, while updating our database of airline Facebook pages, it made us SimpliCurious that one airline kept appearing over and over again, but each time with … Read more
Editor’s note: The response time earlier stated for US Airways is incorrect. We sincerely apologize for the error. Where do you stand in the crowd? Did you know that, according to Eezeer, of the 191 airlines on Twitter, less than 90 tweet actively? And of those, 29 airlines provide 80% of all the … Read more
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