So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve … Read more
Today, we’re releasing the 6th episode of the SimpliFlying Podcasts. It features Dermot Mannion, Deputy Chairman at Royal Brunei Airlines (RBA) in a candid conversation with Shashank Nigam, CEO of SimpliFlying and Elizabeth Cecconi, Community Engagement Executive for Airports. We start by reviewing some of the latest developments RBA and across Asia Pacific, with our … Read more
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are … Read more
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the … Read more
Seated behind me on my flight from Johannesburg yesterday, there was a London-based businessman who was traveling to Uganda to source new export orders. Next to him was a person from UN who was traveling to Congo to help refugees. I learnt a lot more than just these facts about these two men, without even … Read more
Remember Dave Carroll? Whom we once proclaimed as United Airlines’ Chief Marketing Officer, since more people listened to his “United Breaks Guitars” song than the marketing messages from the airline? His United Breaks Guitars trilogy of music videos now has over 15 million YouTube views. He’s been doing media interviews and speeches around the world. … Read more
Update: Voting is now closed. Justin Meyer of KCI is the winner by a comfortable margin. Look out for a comprehensive profile of him soon! We’re rather excited to be nominating our first Airports candidates for this month’s SimpliFlying Heroes. While airlines took the clear lead in launching themselves into social media with vigour, in … Read more
Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile photo social network Instagram had less than ten million users. Yet it was growing faster than Facebook or Twitter were at comparable periods. As … Read more
I had the chance to present to a large gathering of airport and airport retail professionals today at the TFWA Asia-Pacific conference in Singapore. My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to … Read more
SimpliFlying has been talking about the inevitable evolution, if not revolution, in airline/airport customer service following the increase in social media usage by travelers. Today, we’re glad to say that the revolution is finally here. Customer service 2.0 is now a stark reality, and should soon be a pressing need for airlines and airports the world … Read more
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