Earlier this week, I had the opportunity to deliver a presentation on passenger tracking at the American Association of Airport Executive’s (AAAE) Annual Conference in Phoenix, AZ. As always, the conference was a hit and I was honored to be a part of this important annual industry event. The theme of the panel session was … Read more
KLM are currently the undisputed champions of using social media to drive engagement. They won our Best Airline in Social Media award last year, have one of the Best Facebook Timelines, allow you to sit next to your Facebook friend, and even dress up like one of their flight attendants! Their VP of eCommerce says … Read more
A tale from Istanbul… When I entered the offices of PEAK Games in Istanbul a couple of weeks back, here’s what I saw: Instead of being greeted by a receptionist asking who I was there to meet, a huge Ogre-like creature was asking me to start playing. I dumped my laptop bag and immediately immersed … Read more
Imagine walking into a plush bathroom with LED-lit rain-shower, which syncs with your mobile device’s Bluetooth so that you can listen to your favorite tunes through the surround sound speakers and not miss a phone call, while you take a shower. Imagine then stepping out and being attracted by the aroma of fresh Turkish Pide … Read more
JetBlue has established itself so firmly as a star in social media that it needs no introduction. Unsurprisingly, they were voted to the first position in the April round of SimpliFlying Heroes, receiving an overwhelming 82% of the votes. We reached out to Morgan Johnston, who heads JetBlue’s social efforts, and he most kindly obliged … Read more
Editor’s Note: This post originally appeared on the SimplyMeasured blog. SimplyMeasured is a social media analytics company. Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is … Read more
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a … Read more
While we’ve been releasing a great amount of research on how airlines have been driving results and engaging customer through social media, how airports do it has mostly been an enigma. The wait is over. ACI Europe conducted a thorough study recently of all its member airports on the continent and found that 77% of … Read more
Last week, I had the opportunity to attend the Airlines in Transition conference in Istanbul, organized by CAPA. The main draw was the list of leading airline CEOs who’re at the helm of mostly “hybrid” carriers – those that are neither legacy, nor purely LCC. The discussion that ensued over the couple of days at … Read more
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now … Read more
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