Note: After Shashank’s webinar on the importance of performing customer-service on social media last week, he received a number of questions from attendees who wanted to understand the specifics better. Some of the most relevant questions are answered below for the benefit of our readership. You can view the entire webinar here. Q: We have … Read more
Editor’s Note: This is a guest post by Arun Rajagopal, a social media manager who is based in Dubai and loves all things aviation. You can follow his #avgeek adventures on Twitter at @arun4 or on his blog. If you are a travel brand into social media, identifying, connecting and building a relationship with your online … Read more
I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London. The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation … Read more
Note: On April 12, Shashank Nigam, the CEO of SimpliFlying, presented a webinar on Customer Service hosted by Radian6. This article is modified from Radian6’s summary of the webinar. We present here some highlights from the session followed by the full webinar. You can read the original post here. Customer service is real-time Through social media, … Read more
While air travel is one of the safest mode of transportation, emergencies do occur sometimes and on April 15, 2012, a Royal Brunei Airlines flight had a hiccup. Here’s what was posted on the airline’s blog about the incident: Royal Brunei Airlines Boeing 777-200 flight number BI098, from Dubai to Bandar Seri Begawan, on 15 … Read more
Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts. At the conference I moderated a panel that was focused on the importance of communicating … Read more
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are … Read more
Update: Voting is now closed. Morgan Johnston, from JetBlue, won this month’s award receiving an overwhelming 83% of the votes! Congratulations Morgan and the JetBlue team! Watch out for a profile of Morgan and JetBlue’s efforts on social media very soon! ———————— We’re back with the nominations for April’s round of SimpliFlying Heroes. Over a … Read more
Following the spectacular launch by SpiceJet of their Q400, airlines around the world seem to be acquiring a taste for the benefits brought by a social-media based launch campaign. Today we to take a look at how Malaysia Airlines (MAS) is presenting its brand new A380 to the world. The airline has launched a campaign … Read more
By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for in the March round of SimpliFlying Heroes, Estonian Air trumped KLM and SAS … Read more
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