The Midwest Cookie – a brand icon When I used to live in Boston a few years ago, a number of my friends used to fly Midwest Airlines to destinations in the Northeast. And they never mentioned anything about the flight other than the cookies and their warm smell floating down the cabin at 35,000ft. … Read more
Editor’s Note: As some of you might know, I recently got married. And our first flight as newly weds was on Qatar Airways, who were so generous to upgrade us to Business Class. This is a trip report written by my wife, Prajakta Kharkar Nigam, from the view of a passenger experiencing the Qatar Airways … Read more
SimpliFlying has set out on a live experiment to show how news and ideas can be spread through social media. How many times have you signed up for a conference or event only after hearing that your industry peers were doing the same? For us, conference attendees are often nearly as valuable as conference speakers, … Read more
Crises in the Air Transport industry come in many shapes and forms but they usually have three things in common: 1) no prior notice or warning signs, 2) the need to inform large numbers of people in a very short time and 3) a large number of (increasingly digital) angry/distressed people. However, regardless of whether … Read more
Note: This article was first published as a Guest Post on Tnooz. Those of us who work with Facebook Pages are already used to the incessant changes that Facebook has introduced over the years. However, many were startled after the latest change was announced. When Facebook finally decided to unveil its new Timeline for company pages, they … Read more
Are traditional frequent flyer programs going the way of MySpace? CEO of BalticMiles Gabi Kool tells us what he thinks the future of customer loyalty programs will look like and why you should keep an eye on the Baltics. We recently recorded a podcast with Gabi in which he shares some exclusive tidbits about BalticMiles and … Read more
We’re having a glorious month! We crossed 1 Million views on our YouTube channel recently and celebrated that success with you by sharing with you some of our most popular videos, including a crazily popular video tour of the Boeing 787 Dreamliner’s interior. And now, we have further good news to share with you! Our … Read more
In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview with Gabi Kool, CEO of Baltic Miles. As usual the first, insights part of the podcast … Read more
Westjet in Canada seems to be just as well loved as Southwest Airlines is in the US. The airline recently announced plans to launch a regional airline to serve secondary and tertiary Canadian cities with non-stop service using new regional aircraft. Since then, there has been a flurry of smaller Canadian airports trying to woo … Read more
Engaging customers has always been tricky business for any company but even more so for airlines since they face geographically dispersed audiences that they need to inspire to travel. In our view there are two key elements in this problem. The first one is the need to be where the audience is and the second … Read more
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