I delivered a speech today at the Airline Retail Conference 2012 in Singapore, around the topic of driving revenues and engaging customers using the latest in-flight entertainment and connectivity technologies. The focus was around leveraging three key shifts: Gadgets in-flight – personal and those supplied by the airlines The connected traveler – and how to … Read more
Update: Voting is now closed. Mohd Hisham Saleh of Malaysia Airlines is the resounding winner with 44% of the total votes received! Look out for a profile of his work with MAS very soon! Meanwhile, heartiest congratulations to him: Well done! —- It’s been a truly exciting start to the year! Our revamped SimpliFlying Heroes … Read more
First, a bit of history. Social seating goes back a long time at SimpliFlying. We were actually the first to point out that choosing potential seating partners via an intelligent social seating system in an airplane would ultimately go mainstream – that was a product powered by our good friends at Satisfly. This was way … Read more
It might seem like an anxious start to the new year for AirAsia X, which recently announced that it would be introducing a daily KL-Sydney service and terminating all its flights to Europe and India. Far from being in the doldrums, it’s all part of the airline’s strategy to refocus and strengthen its brand, as … Read more
Note: Earlier this month, we announced a revamp of the SimpliFlying Heroes initiative, giving our readers a greater say in whom we choose by adopting a transparent voting system. In a keenly contested round that saw about 3000 votes pour in over the course of a week, Pooja Dua of SpiceJet emerged the winner, having received almost … Read more
Update: The campaign has been featured on Facebook Studio and also shortlisted for the Shorty Awards! Airlines these days are chasing the elusive return on social media. And while the number of “likes” or “followers” and video views are all the rage, it’s ultimately the return on investment (ROI) that matters the most. About a year … Read more
Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral. And now, the airline that prides itself in providing the shortest flying times between India and North America has gone … Read more
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 … Read more
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just the beginning. Being placed in charge of a company that has been losing … Read more
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a week, we’re back with something even more exciting. So sit back, relax and … Read more
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