Note: This is Part 3 of a three-part series on low-cost carriers (LCCs) and loyalty. The first part offered five compelling reasons to start thinking about loyalty. The second part provided three easy ways to track loyal customers. This final part offers five nearly no-cost solutions to drive loyalty. Update: The entire 3-part series is … Read more
Crowdsourcing has always been a fascinating and (often) rewarding aspect of social media. Ever since airlines realised the power of the social web, they have dabbled in crowdsourcing in various ways. However, now, in a uniquely new initiative, Lufthansa Cargo has launched a new contest inviting people to use their imagination and present their “Green Solutions” … Read more
I had the opportunity to deliver a presentation and a MasterClass at the ACI Airport Exchange in Abu Dhabi, on the road ahead for social media for airports around the world. While I focused on key business goals like driving customer service and non-aeronautical revenue, I shared case studies from this year’s SimpliFlying Award winner London … Read more
In our latest top 10 case-pack we talked about the importance of social-media-based customer-service and how both bad and good experiences can be amplified and spread at incredible speed on it. We also mentioned that according to recent research, 25% of social media users expect a response within an hour and 6% expect something within … Read more
We’ve partnered with our good friends at Eyefortravel to bring you another interesting infographic that reveals a lot about how social media is significantly impacting the travel industry. (Thanks to eezeerdatalab for additional data.) While we’ll leave you to pore over the infographic to get the juicier details, there are a few interesting insights that do … Read more
Note: This is Part 2 of a three-part series on LCCs and loyalty. The first part offered five compelling reasons to start thinking about loyalty. This article will provide three easy ways to track loyal customers. The final part will offer five no-cost (nearly!) solutions to driving loyalty. Last week, when I presented to you … Read more
If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she would have probably laughed. And with some degree of reason too! After all, those were the good old days when, if one … Read more
From a startup to an award-winning Indian airline flying international It’s not often you see the CEO of a low cost airline in a tuxedo. But that’s exactly what Aditya Ghosh was dressed in, when I last met him at the CAPA Aviation Awards for Excellence in Singapore last month – where Indigo Airlines won the … Read more
Editor’s note: This is a guest post by our partner, Philippe Scheimann from SOSTravelers.com on what to do in a situation where you’re stranded while traveling during Thanksgiving. The article provides tips on what to do if you’re stuck and still want to carry on your travel plans. Thanksgiving is happening this week in the US. … Read more
Yes, we gave an award to Qantas for their work with handling the Chilean volcanic ash crises through social media last month, at SimpliFlying Awards for Social Media Excellence. And when you win an award, you should be expected to do more of the same things better. But it looks like Qantas is attracting social media … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.